15 Best Japanese Matcha Snacks: Green Tea Sweets From Japan to Try

Matcha is one of the most popular flavors in Japanese snacks. You’ll find it in chocolate bars, wafers, biscuits, pastry puffs, rice crackers, and candy, often made with matcha from well-known tea regions like Uji in Kyoto and Nishio in Aichi. Many makers balance matcha’s pleasant bitterness with milk or white chocolate, so the flavor is rich without being too strong.

In this guide, we introduce the 15 best Japanese matcha snacks, covering many types of sweets. For each one, we explain what it is, why people love it, and which flavors to try alongside it.

Japanese Matcha Snacks List: 15 Picks at a Glance

How We Picked These Japanese Matcha Snacks

We chose matcha snacks that are listed as current products on their makers’ official websites, focusing on standard lines rather than limited editions. We also covered a range of types: chocolate, biscuits, pastry, rice crackers, and candy.

The numbers in this list are for easy reference, not a sales ranking. Product details, including where the matcha comes from, come from each maker’s official website and press releases.

1. KitKat Koi Matcha (Nestlé Japan)

What It Is

KitKat Koi Matcha (“rich matcha”) is a KitKat with Japanese-grown matcha and biscuit worked into the coating. Nestlé Japan describes its taste as authentically bitter with a clean finish.

Why It’s Popular

It is one of KitKat’s regular products in Japan, so it is easy to find. The bag holds 10 small bars.

Must-Try Flavors

Try it alongside the classic KitKat, Otona no Amasa (a less sweet version), and Strawberry.

2. Ghana Matcha Chocolate (Lotte)

What It Is

Ghana Matcha Chocolate is a 45g bar made with Uji matcha from Kyoto Prefecture, blended into the chocolate as a matcha paste.

Why It’s Popular

Lotte balances the Uji matcha with the milky taste of white chocolate, so the flavor is smooth and easy to enjoy. It is sold nationwide in Japan.

Must-Try Flavors

Compare it with Ghana Milk, Ghana Black, and Ghana White.

3. Kinoko no Yama Uji Matcha & Takenoko no Sato Nishio Matcha (Meiji)

What It Is

These are matcha versions of Meiji’s two famous chocolate snacks. Kinoko no Yama uses Uji matcha, and Takenoko no Sato uses Nishio matcha, both kneaded into the chocolate.

Why It’s Popular

Meiji describes the Uji matcha as having a deep balance of sweetness and astringency, and the Nishio matcha as having a gentle, refined umami and richness. The assortment bag holds four bags of each, so you can compare the two regions side by side.

Must-Try Flavors

Try the original Kinoko no Yama and Takenoko no Sato to compare them with the matcha versions.

4. Alfort Mini Chocolate Rich Matcha (Bourbon)

What It Is

This Alfort combines a whole-wheat biscuit with a plate of matcha chocolate. Bourbon kneads two kinds of Uji matcha with different flavors into the chocolate, and the biscuit also contains tea leaves.

Why It’s Popular

Bourbon’s tagline for it is “rich, deep, layered matcha,” and the box holds 12 pieces.

Must-Try Flavors

Try it with the original Alfort Mini Chocolate, Rich Milk, and Vanilla White.

5. Bitte Matcha Chocolat (Glico)

What It Is

Bitte Matcha Chocolat is a baked sweet with matcha cream sandwiched between crisp matcha biscuits and coated in milk chocolate. It uses Uji matcha from Tsujiri Ichihonten, a Kyoto tea shop.

Why It’s Popular

Glico says the fragrant, finely ground matcha spreads its aroma with every bite. Each box holds six pieces.

Must-Try Flavors

Try it with Bitte Milk Chocolat, the other flavor in the line.

6. Almond Chocolate Matcha (Meiji)

What It Is

This is the matcha version of Meiji Almond Chocolate. Roasted almonds are coated in a matcha chocolate made with a blend of two kinds of Uji matcha.

Why It’s Popular

Meiji makes the chocolate less sweet so the matcha aroma comes through, and the crunchy almonds pair well with the tea flavor.

Must-Try Flavors

Try it with the original Almond Chocolate and Fragrant Cacao.

7. Tirol Choco Mini Matcha Milk (Tirol-Choco)

What It Is

Tirol Choco Mini Matcha Milk is a bite-size chocolate made with Uji matcha and Hokkaido milk. Every piece in the bag is the same flavor.

Why It’s Popular

Tirol-Choco lists it as a standard product and describes it as a sister product to its Mini Milk chocolate. The small pieces make it easy to share.

Must-Try Flavors

Try it with Tirol Choco Mini Milk.

8. Pie no Mi Share Pack Uji Matcha (Lotte)

What It Is

This is the matcha version of Lotte’s Pie no Mi, a bite-size pastry puff with 64 flaky layers. Matcha flavor is used in both the pastry and the chocolate filling, and the package says it uses Uji matcha from Kitagawa Hanbee.

Why It’s Popular

The pieces are individually wrapped, which makes the Share Pack easy to share.

Must-Try Flavors

Try it with the original Pie no Mi and Deep Chocolat.

9. Mini Bit Matcha Variety Assort (Bourbon)

What It Is

This assortment from Bourbon mixes three kinds of bite-size matcha chocolate snacks: biscuit, wafer, and a crispy corn puff. Bourbon describes the flavor as rich matcha.

Why It’s Popular

You get three textures in one bag, and the pieces are individually wrapped.

Must-Try Flavors

The assortment itself lets you try the biscuit, wafer, and crispy versions together.

10. Mini Yukinoyado Uji Matcha (Sanko Seika)

What It Is

Mini Yukinoyado is a small rice cracker from Sanko Seika. The Uji Matcha version is generously topped with a matcha syrup made with Uji matcha.

Why It’s Popular

It shows how matcha works on a savory-sweet rice cracker, not just chocolate. It comes in a souvenir box with individually wrapped pieces and is sold through the Sanko Seika group’s online shop.

Must-Try Flavors

The 20-piece souvenir box is the one to look for.

11. Kin no Milk Matcha Latte (Kanro)

What It Is

Kin no Milk Matcha Latte is a milk candy made with Uji matcha and Hokkaido fresh cream, with no flavorings or colorings.

Why It’s Popular

The package says Kin no Milk is the No.1 milk candy brand in Japan by sales (Intage SRI+, April 2024–March 2025). The matcha and cream combination tastes like a matcha latte in candy form.

Must-Try Flavors

Try it with the original Kin no Milk and Café Latte.

12. Tokuno Milk 8.2 Aged Matcha (UHA Mikakuto)

What It Is

This is the matcha version of UHA Mikakuto’s rich milk candy. It uses matcha from Shogyokuen, a tea company in Uji, supervised by its tea master.

Why It’s Popular

UHA Mikakuto uses “aged matcha,” which it defines as matcha stored at a low temperature, for a mellow, rich taste.

Must-Try Flavors

Try it with the original Tokuno Milk 8.2 and Salt Milk.

13. Uji Matcha Ame (Iseki)

What It Is

Uji Matcha Ame is a hard candy made with only sugar, starch syrup, and matcha from Yamamasa Koyamaen, a tea company in Uji. Iseki kneads the matcha into the candy after cooking it in a copper kettle.

Why It’s Popular

The short ingredient list lets the matcha flavor stand out. It is a traditional-style candy that is often found through online marketplaces.

Must-Try Flavors

The Uji Matcha Ame bag is the one to try from this maker.

14. Ryokucha Nodo Ame (Senjaku Ame Honpo)

What It Is

Ryokucha Nodo Ame is a sugar-free green tea candy made with Japanese-grown Uji matcha and 21 herb extracts.

Why It’s Popular

Senjaku Ame Honpo says each bag contains 240mg of tea catechins, and the package notes 25% fewer calories. It is a good pick if you want a green tea flavor without sugar.

Must-Try Flavors

The standard 80g bag is the one to try.

15. Toppo Matcha (Lotte)

What It Is

Toppo is Lotte’s filled pretzel stick. The matcha version uses Uji matcha from Kyoto, selected by a tea master of the highest rank, with a hint of hazelnut paste.

Why It’s Popular

It is sold nationwide in Japan, and each box holds two bags. Lotte says Japan’s matcha chocolate market grew to 158.6% of the previous year in 2025 (Intage SRI+).

Must-Try Flavors

Try it with Lotte’s other matcha picks on this list, Ghana Matcha Chocolate and Pie no Mi Uji Matcha.

What Makes Japanese Matcha Snacks Different

Japanese makers often name the region their matcha comes from, such as Uji or Nishio, and some name the tea company that supplied it. Many also highlight how rich the matcha is, with words like “koi” (rich) on the package, and use more than one kind of matcha to create depth.

Matcha also appears in almost every kind of snack, from chocolate and pastry to rice crackers and hard candy. Makers usually balance its bitterness with milk, cream, or white chocolate, so the flavor is easy to enjoy even if you are new to matcha.

Where to Buy Japanese Matcha Snacks Outside Japan

The easiest way to get Japanese matcha snacks is to order directly from Japan with kachicollect. We only carry products made for the Japanese market, and you pay the listed price plus shipping, with no proxy fees. The total, including import duties, is shown at checkout in your local currency, and orders ship worldwide with tracking, arriving in about 7 to 14 days.

If you can’t find a matcha snack in our shop, send us the product link from a Japanese marketplace. You’ll get an instant quote and can buy it directly on kachicollect.

Frequently Asked Questions

What are the most popular matcha snacks in Japan?

There is no official ranking for matcha snacks alone, but regular products like KitKat Koi Matcha and Ghana Matcha Chocolate are widely sold. Lotte says Japan’s matcha chocolate market grew to 158.6% of the previous year in 2025 (Intage SRI+). For more popular Japanese treats, see our list of the best Japanese snacks.

What is the difference between matcha and green tea?

Matcha is a type of green tea. According to the labeling standard of the Japan Tea Central Council, matcha is made from tencha, tea leaves grown under shade and dried without rolling, which are then ground into a fine powder with a stone mill or similar tool. Other green teas, such as sencha, are usually rolled and brewed as leaves.

What do “Uji matcha” and “Nishio matcha” mean?

Uji tea is defined by the Kyoto Prefecture Tea Industry Council as tea grown in Kyoto, Nara, Shiga, or Mie and finished in Kyoto Prefecture by Kyoto-based companies, with priority on tea from Kyoto. “Nishio no Matcha” is a regional collective trademark for matcha made from tea leaves grown in the Nishio and Anjo area of Aichi Prefecture and processed there. To learn more about Japanese sweet makers, read our guide to Japanese snack brands.

Can I buy Japanese matcha snacks online from outside Japan?

Yes. kachicollect ships Japan-only sweets worldwide with tracking, and the total including duties is shown before you pay. If a matcha snack isn’t in our shop, send us the product link to get a quote.

Conclusion

From KitKat Koi Matcha and Ghana Matcha to matcha rice crackers and hard candy, Japanese matcha snacks show how versatile this tea flavor can be. If you’re new to matcha, start with KitKat Koi Matcha, Kinoko no Yama and Takenoko no Sato, and Kin no Milk Matcha Latte, then try Uji Matcha Ame for a purer tea taste.

The best way to get the real thing is to order directly from Japan with kachicollect. You get the same matcha snacks sold in Japan, the total including duties is shown before checkout, and first-time customers can use the code WELCOME20 for 20% off.