Japanese cookies and biscuits are a staple in supermarkets and convenience stores across Japan. You’ll find soft-baked cookies that are crisp outside and moist inside, crepe cookies wrapped in cocoa cream, biscuits topped with chocolate, and animal-shaped biscuits with English words printed on them. Many come in small individual packs, so they stay fresh and are easy to share.
In this guide, we introduce the 15 best Japanese cookies and biscuits, from everyday favorites to famous souvenir cookies. For each one, we explain what it is, why people love it, and which flavors to try first.
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Shop Japanese SweetsJapanese Cookies List: 15 Picks at a Glance
| No. | Cookie / Biscuit | Type | Maker |
|---|---|---|---|
| 1 | Alfort | Chocolate-topped biscuit | Bourbon |
| 2 | Country Ma’am | Soft-baked chocolate chip cookie | Fujiya |
| 3 | Chocolate Chip Cookie | Cocoa chocolate chip cookie | Morinaga |
| 4 | Moonlight | Egg cookie | Morinaga |
| 5 | Lumonde | Cocoa-coated crepe cookie | Bourbon |
| 6 | Choice | Butter biscuit | Morinaga |
| 7 | Blanchul | Langue de chat sandwich cookie | Bourbon |
| 8 | Coconut Sable | Coconut biscuit | Nissin Cisco |
| 9 | Marie | Milk biscuit | Morinaga |
| 10 | Tabekko Dobutsu | Animal-shaped biscuit | Ginbis |
| 11 | Bisco | Cream sandwich biscuit | Glico |
| 12 | Koala’s March | Chocolate-filled biscuit | Lotte |
| 13 | Harvest | Thin biscuit | Tohato |
| 14 | Shiroi Koibito | Langue de chat souvenir cookie | Ishiya |
| 15 | Hato Sable | Dove-shaped butter sablé | Toshimaya |
How We Picked These Japanese Cookies
We chose long-selling cookies and biscuits that are everyday staples in Japanese stores, and we added two famous souvenir cookies. We also covered a range of styles: soft-baked cookies, chocolate biscuits, crepe cookies, thin biscuits, sandwich cookies, and sablés.
The numbers in this list are for easy reference, not a sales ranking. Product details and flavors come from each maker’s official website.
1. Alfort (Bourbon)
What It Is
Alfort is a whole-wheat digestive biscuit topped with a plate of chocolate. Each chocolate plate is molded with a sailing ship design, and the standard pack contains nine pieces.
Why It’s Popular
You get a crisp biscuit and a real layer of chocolate in every bite. Bourbon also makes many flavors, including regional editions sold as souvenirs in different parts of Japan.
Must-Try Flavors
Mini Chocolate, Rich Milk, Vanilla White, and Koi Matcha (rich matcha).
2. Country Ma’am (Fujiya)
What It Is
Country Ma’am is a soft-baked cookie that is crisp on the outside and moist on the inside. Fujiya makes it with two different doughs, bakes it slowly at a low temperature, and fills it with chocolate chips developed just for this cookie.
Why It’s Popular
Fujiya says the Country Ma’am series was No.1 in sales in Japan’s biscuit and cracker market for 17 years in a row (Intage SRI/SRI+, sales value, 2008–2024, excluding semi-moist cakes). The standard bag mixes vanilla and cocoa cookies, so you get two flavors in one pack.
Must-Try Flavors
Vanilla & Cocoa, the Premium Vanilla and Premium Chocolate line, and Choco Mamire, which is coated in chocolate.
3. Chocolate Chip Cookie (Morinaga)
What It Is
Morinaga’s Chocolate Chip Cookie has a light, crisp cocoa dough packed with plenty of smooth, moist chocolate chips. The box holds 12 cookies in sealed packs of two.
Why It’s Popular
The contrast between the crisp dough and the soft chocolate chips makes it easy to enjoy, and the small packs keep the cookies fresh.
Must-Try Flavors
The original Chocolate Chip Cookie and White Chocolate Chip Cookie. There is also a large bag of mini cookies.
4. Moonlight (Morinaga)
What It Is
Moonlight is a round, dome-shaped cookie with a rich egg flavor. Morinaga uses its own “golden ratio” of egg, wheat, and sugar, plus specially selected egg yolk, for a crumbly texture that melts in your mouth.
Why It’s Popular
Its gentle, eggy sweetness is simple and comforting. The box holds 14 cookies in sealed packs of two.
Must-Try Flavors
The original Moonlight, Black Moon, and Moonlight Chocolat.
5. Lumonde (Bourbon)
What It Is
Lumonde is a crepe cookie made from many thin layers of crepe, wrapped in a cocoa cream that isn’t too sweet. It has a light, crisp bite.
Why It’s Popular
The delicate layers make it different from most cookies. The standard pack holds 12 sticks, and there are smaller versions, including a bite-size one that is less likely to stick to your fingers.
Must-Try Flavors
The original Lumonde, Mini Lumonde, Hitokuchi (bite-size) Lumonde, and Zeitaku Lumonde.
6. Choice (Morinaga)
What It Is
Choice is a butter biscuit with a rich butter aroma. Its ingredients include butter, egg white, and cheese powder.
Why It’s Popular
It is a simple, buttery biscuit with a classic taste. The box holds 14 biscuits in sealed packs of two.
Must-Try Flavors
The original Choice and Choice Chocolat.
7. Blanchul (Bourbon)
What It Is
Blanchul is a sandwich cookie made with crisp, mellow langue de chat cookies. A thin, gently sweet filling sits between the two cookies.
Why It’s Popular
The thin, crisp cookies and smooth filling give it a light, elegant bite. The standard pack contains nine pieces.
Must-Try Flavors
The original Blanchul, and the 16-piece pack that mixes white and chocolate versions.
8. Coconut Sable (Nissin Cisco)
What It Is
Coconut Sable is a crisp biscuit with a natural coconut flavor. It is made with coconut and coconut oil, and Nissin Cisco calls it a long-selling biscuit.
Why It’s Popular
The texture is light and crunchy, and each bag holds 16 biscuits in four packs of four, which makes it easy to eat a few at a time.
Must-Try Flavors
The original Coconut Sable, Cultured Butter, Triple Nuts, and Rich Baked Cheese.
9. Marie (Morinaga)
What It Is
Marie is a plain biscuit with a crisp, toasty texture and a gentle milk flavor. The box holds 21 biscuits in sealed packs of three.
Why It’s Popular
Morinaga says its simple taste suits many different ways of enjoying it.
Must-Try Flavors
The original Marie.
10. Tabekko Dobutsu (Ginbis)
What It Is
Tabekko Dobutsu is a thin, crispy biscuit shaped like animals, with each animal’s name printed on it in English. Ginbis makes 46 different animal shapes.
Why It’s Popular
The cute shapes and English words make it fun for kids and adults alike. The butter flavor contains calcium and DHA, is made without egg, and its package shows a Monde Selection Gold Award.
Must-Try Flavors
Butter, Rich Cheese, Rich Strawberry, and Vegetable.
11. Bisco (Glico)
What It Is
Bisco is a cream sandwich biscuit with milk cream between two crisp biscuits. The cream contains two kinds of lactic acid bacteria, including one that Glico says reaches the intestine alive.
Why It’s Popular
Bisco also contains calcium and vitamins, and each box holds 15 biscuits in three packs of five. Glico even sells a storage can version that keeps for five years and six months.
Must-Try Flavors
The original Bisco, Strawberry, Fermented Butter, and Baked Apple.
12. Koala’s March (Lotte)
What It Is
Koala’s March is a bite-size, crispy biscuit filled with chocolate. Each biscuit is printed with a koala design, and there are hundreds of different designs.
Why It’s Popular
Looking for different koala designs is part of the fun. The biscuit is rich in calcium and is made so it doesn’t stick to your hands.
Must-Try Flavors
Chocolate, Strawberry (with a pink biscuit), and the Share Pack of small bags.
13. Harvest (Tohato)
What It Is
Harvest is a thin biscuit only 3mm thick. Tohato folds the dough into many layers, which gives it a light, crisp texture.
Why It’s Popular
Each flavor uses carefully chosen ingredients, such as roasted sesame, ground sesame, and sesame paste in the Toasted Sesame version. The biscuits come in packs of four.
Must-Try Flavors
Toasted Sesame, Butter Toast (made with cultured butter), and Browned Sugar.
14. Shiroi Koibito (Ishiya)
What It Is
Shiroi Koibito is a langue de chat cookie sandwich filled with a chocolate blended especially for it. It comes in two versions, White and Black, and each cookie is individually wrapped.
Why It’s Popular
Ishiya describes it as a favorite souvenir of Hokkaido and Japan. The only Ishiya shops that list it are in Hokkaido, its official online shop does not ship overseas, and Ishiya says it declines purchases made for resale.
Must-Try Flavors
The White and Black versions, or a mixed box of both.
15. Hato Sable (Toshimaya)
What It Is
Hato Sable is a butter-rich sablé shaped like a dove, made by Toshimaya in Kamakura. The dove shape comes from the plaque on the main hall of Tsurugaoka Hachimangu shrine, where the character “八” is drawn as a pair of doves.
Why It’s Popular
Its buttery flavor and yellow tins and boxes make it a well-known Kamakura souvenir. Toshimaya sells it mainly at its own shops centered in Kamakura and at counters in Kanagawa and Tokyo, sells online only through its own store and approved department store shops, and declines orders made for resale.
Must-Try Flavors
The classic Hato Sable, sold in boxes and tins of different sizes.
What Makes Japanese Cookies Different
Many Japanese cookies and biscuits come in small sealed packs of two to five pieces, so an opened box stays fresh. Makers also focus on texture, from crepe layers and 3mm-thin biscuits to soft-baked cookies that are crisp outside and moist inside, and some add nutrients like calcium or lactic acid bacteria.
Japan also has a strong souvenir culture, so there are famous regional cookies like Shiroi Koibito and Hato Sable, as well as regional editions of everyday brands such as Alfort and Country Ma’am. Seasonal and limited flavors appear often, so there is always something new to try.
Where to Buy Japanese Cookies Outside Japan
The easiest way to get Japanese cookies is to order directly from Japan with kachicollect. We only carry products made for the Japanese market, and you pay the listed price plus shipping, with no proxy fees. The total, including import duties, is shown at checkout in your local currency, and orders ship worldwide with tracking, arriving in about 7 to 14 days.
If you can’t find a cookie in our shop, send us the product link from a Japanese marketplace. You’ll get an instant quote and can buy it directly on kachicollect.
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Shop on kachicollectFrequently Asked Questions
What is the most popular cookie in Japan?
Fujiya says its Country Ma’am series was No.1 in sales in Japan’s biscuit and cracker market for 17 years in a row (Intage SRI/SRI+, 2008–2024). Other long-sellers such as Alfort and Lumonde are also widely sold. For more popular Japanese treats, see our list of the best Japanese snacks.
What Japanese cookies make good souvenirs?
Shiroi Koibito from Hokkaido and Hato Sable from Kamakura are well-known souvenir cookies. Everyday brands like Alfort and Country Ma’am also sell regional editions in different parts of Japan.
What is the difference between cookies and biscuits in Japan?
Under Japan’s industry labeling rules, a cookie is a type of biscuit. A biscuit can be called a cookie if it has a handmade-style look and its sugar and fat together make up at least 40% of its weight. To learn more about the companies behind these treats, read our guide to Japanese snack brands.
Can I buy Japanese cookies online from outside Japan?
Yes. kachicollect ships Japan-only sweets worldwide with tracking, and the total including duties is shown before you pay. If a cookie isn’t in our shop, send us the product link to get a quote.
Conclusion
From chocolate-topped Alfort and soft-baked Country Ma’am to crisp Harvest and dove-shaped Hato Sable, Japanese cookies and biscuits offer flavors and textures for every taste. If you’re new to them, start with Alfort, Country Ma’am, and Lumonde, then try Tabekko Dobutsu or Bisco for something fun.
The best way to get the real thing is to order directly from Japan with kachicollect. You get the same cookies sold in Japanese stores, the total including duties is shown before checkout, and first-time customers can use the code WELCOME20 for 20% off.
Taste Japan’s Best Cookies at Home
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