Japan is famous for its KitKat flavors. According to Nestlé Japan, more than 400 kinds of KitKat have been released in Japan, from matcha and strawberry to sake, wasabi, and purple sweet potato. Many of them are limited editions or regional souvenirs that you can only find in certain parts of the country.
In this guide, we introduce 15 Japanese KitKat flavors that are listed on Nestlé Japan’s official website today, including regular flavors, limited editions, and regional souvenirs. For each one, we explain what it is, why people love it, and where to find it.
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Shop Japanese SweetsJapanese KitKat Flavors List: 15 Picks at a Glance
| No. | Flavor | Type | Where It’s Sold |
|---|---|---|---|
| 1 | Koi Matcha (Rich Matcha) | Regular | Regular lineup in Japan |
| 2 | Otona no Amasa | Regular | Regular lineup in Japan |
| 3 | Strawberry | Regular | Regular lineup in Japan |
| 4 | Ito En Matcha Chocolat | Limited | Japan (limited time) |
| 5 | Baskin-Robbins Strawberry Cheesecake | Limited | Japan (limited time) |
| 6 | Strawberry Shortcake | Limited | Japan (limited time) |
| 7 | Gold Salted Caramel | Limited | Supermarkets and drugstores |
| 8 | Itohkyuemon Uji Matcha | Regional | Kyoto souvenir |
| 9 | Itohkyuemon Uji Hojicha | Regional | Kyoto souvenir |
| 10 | Tamaruya Wasabi | Regional | Shizuoka and Kanto souvenir |
| 11 | Sake Masuizumi | Regional series | Souvenir series |
| 12 | Umeshu Tsurubai | Regional series | Souvenir series |
| 13 | Hokkaido Azuki & Strawberry | Regional | Hokkaido souvenir |
| 14 | Beni Imo (Purple Sweet Potato) | Regional | Okinawa and Kyushu souvenir |
| 15 | Amaou Strawberry | Regional | Kyushu souvenir |
How We Picked These Japanese KitKat Flavors
We chose flavors that are listed on Nestlé Japan’s official KitKat website, and we balanced regular flavors, limited editions, and regional souvenirs. Limited and regional flavors are clearly marked in each description.
The numbers in this list are for easy reference, not a sales ranking. Flavor details come from Nestlé Japan’s official websites and press releases. Limited editions can end without notice, so availability may change.
1. Koi Matcha (Rich Matcha)
What It Is
KitKat Koi Matcha is a regular flavor in Japan. Nestlé kneads Japanese-grown matcha and biscuit into the coating for an authentic bitterness and a clean finish.
Why It’s Popular
It is one of the easiest ways to try a Japan-only KitKat, since it is part of the regular lineup. The bag holds 10 small bars.
Where to Find It
It is part of KitKat’s regular lineup in Japan, so it is not tied to a season or region.
2. Otona no Amasa
What It Is
Otona no Amasa (“grown-up sweetness”) is a regular KitKat made with milk chocolate blended to a “just right” level of sweetness. Nestlé describes it as a KitKat for adults.
Why It’s Popular
It is a good choice if you find the original KitKat too sweet. The bag holds 10 small bars.
Where to Find It
It is part of KitKat’s regular lineup in Japan, so it is not tied to a season or region.
3. Strawberry
What It Is
KitKat Strawberry is a regular flavor in Japan. Strawberry pieces are kneaded into the coating to bring out the fruit’s bright aroma and tartness.
Why It’s Popular
The real strawberry pieces give it a fruity taste that stands out from chocolate KitKats. The bag holds 10 small bars.
Where to Find It
It is part of KitKat’s regular lineup in Japan, so it is not tied to a season or region.
4. Ito En Matcha Chocolat
What It Is
This KitKat is listed as a limited-time flavor on Nestlé’s official KitKat website. It was supervised by tea masters from Ito En, a major Japanese tea company, and is designed to go well with green tea, combining deep matcha with rich cacao chocolate.
Why It’s Popular
The collaboration with a tea company makes it a treat for matcha fans. The bag holds nine small bars.
Where to Find It
It is sold in Japan for a limited time, so it may disappear from stores without notice.
5. Baskin-Robbins Strawberry Cheesecake
What It Is
This limited-time KitKat was supervised by Baskin-Robbins (known as “31” in Japan). The wafers are filled with a cream containing cheese cream powder, and the coating combines cheesecake and strawberry flavors with strawberry chips.
Why It’s Popular
It recreates a popular ice cream flavor in KitKat form. Strawberry Cheesecake placed fifth overall in Baskin-Robbins Japan’s 2026 flavor poll.
Where to Find It
It is sold in Japan for a limited time.
6. Strawberry Shortcake
What It Is
This limited-time KitKat is inspired by Japanese strawberry shortcake. It has a white coating with sweet-tart strawberry pieces, and Nestlé says it uses 1.2% strawberry (fresh fruit equivalent).
Why It’s Popular
Strawberry shortcake is a classic Japanese cake, and this KitKat turns it into a snack. The bag holds nine small bars.
Where to Find It
It is sold in Japan for a limited time.
7. Gold Salted Caramel
What It Is
KitKat Gold is a salted caramel flavor made to cheer on students in school club activities. It is listed as a limited-time flavor on Nestlé’s official KitKat website.
Why It’s Popular
Its gold package carries a message of encouragement for students. The bag holds nine small bars.
Where to Find It
Nestlé says it is sold at supermarkets and drugstores across Japan, although some stores may not carry it.
8. Itohkyuemon Uji Matcha
What It Is
This regional KitKat was made with Itohkyuemon, a tea company in Uji, Kyoto, and uses Uji matcha. The package is labeled as a Kyoto souvenir.
Why It’s Popular
It lets you taste matcha from a Uji tea company in KitKat form. The box holds 10 small bars.
Where to Find It
It is part of Nestlé’s regional souvenir series. Nestlé says its four KitKat Gift Shops in Osaka, Tokyo, and Yokohama stock the regional souvenir series.
9. Itohkyuemon Uji Hojicha
What It Is
This regional KitKat, also made with Itohkyuemon, is flavored with hojicha (roasted green tea) from Uji. The package is labeled as a Kyoto souvenir.
Why It’s Popular
Hojicha has a toasty, gentle flavor that is different from matcha. The box holds 10 small bars.
Where to Find It
It is part of Nestlé’s regional souvenir series, sold as a Kyoto souvenir and at the KitKat Gift Shops.
10. Tamaruya Wasabi
What It Is
This regional KitKat was made with Tamaruya Honten, a wasabi company in Shizuoka, and uses wasabi stem powder. The package is labeled as a Shizuoka and Kanto souvenir.
Why It’s Popular
A wasabi-flavored chocolate is one of the more unusual KitKats in Japan. The box holds 10 small bars.
Where to Find It
It is part of Nestlé’s regional souvenir series, sold as a Shizuoka and Kanto souvenir and at the KitKat Gift Shops.
11. Sake Masuizumi
What It Is
This KitKat blends powdered sake from Masuizumi, a sake brand from Toyama, into the cream. It is part of the regional souvenir series, and Nestlé says it uses 0.5% alcohol. Nestlé also notes that it is not an alcoholic beverage and asks children and people sensitive to alcohol to avoid it.
Why It’s Popular
The sake-bottle-shaped box makes it a memorable gift. The box holds 10 small bars.
Where to Find It
It is part of Nestlé’s regional souvenir series and is carried at the KitKat Gift Shops.
12. Umeshu Tsurubai
What It Is
This KitKat uses powdered umeshu (plum wine) from Wakayama, based on Heiwa Shuzo’s Tsurubai umeshu, which is made by steeping Kishu Nanko plums in sake. It is part of the regional souvenir series and uses 0.2% alcohol. Nestlé asks children and people sensitive to alcohol to avoid it.
Why It’s Popular
It pairs the sweet-sour taste of Japanese plum wine with chocolate, and it comes in a bottle-shaped box like the sake version. The box holds 10 small bars.
Where to Find It
It is part of Nestlé’s regional souvenir series and is carried at the KitKat Gift Shops.
13. Hokkaido Azuki & Strawberry
What It Is
This regional KitKat combines red bean paste powder made from 100% Hokkaido azuki with strawberry juice powder in a white chocolate coating. The package is labeled as a Hokkaido souvenir.
Why It’s Popular
Sweet red beans are a classic ingredient in Japanese sweets, and here they are paired with strawberry. The box holds 10 small bars.
Where to Find It
It is part of Nestlé’s regional souvenir series, sold as a Hokkaido souvenir and at the KitKat Gift Shops.
14. Beni Imo (Purple Sweet Potato)
What It Is
This regional KitKat is flavored with beni imo, a purple sweet potato, and contains 1.4% beni imo powder. The package is labeled as an Okinawa and Kyushu souvenir.
Why It’s Popular
Its purple sweet potato flavor is very different from typical chocolate flavors. The box holds 10 small bars.
Where to Find It
It is part of Nestlé’s regional souvenir series, sold as an Okinawa and Kyushu souvenir and at the KitKat Gift Shops.
15. Amaou Strawberry
What It Is
This regional KitKat is flavored with Amaou, which Nestlé calls “the king of strawberries, born in Fukuoka,” and has a white chocolate coating. The package is labeled as a Kyushu souvenir.
Why It’s Popular
Amaou is a well-known strawberry brand from Fukuoka. The box holds 10 small bars.
Where to Find It
It is part of Nestlé’s regional souvenir series, sold as a Kyushu souvenir and at the KitKat Gift Shops.
What Makes Japanese KitKat Different
Nestlé Japan uses local ingredients and partners to create flavors you won’t find elsewhere, such as Uji matcha, Amaou strawberries, Shizuoka wasabi, and Japanese sake. Its regional souvenir series gives travelers a KitKat to bring home from places like Kyoto, Hokkaido, and Kyushu, and limited editions and collaborations appear throughout the year.
KitKat also has a special meaning in Japan. Nestlé explains that the name sounds like “kitto katsu to,” which means “you will surely win” in the Kyushu dialect, and that from around 2002 students began giving KitKats as good-luck gifts before exams.
Where to Buy Japanese KitKat Outside Japan
Nestlé Japan’s official online shop only delivers within Japan, so the easiest way to get Japan-only KitKats is to order directly from Japan with kachicollect. We only carry products made for the Japanese market, and you pay the listed price plus shipping, with no proxy fees. The total, including import duties, is shown at checkout in your local currency, and orders ship worldwide with tracking, arriving in about 7 to 14 days.
If you can’t find a flavor in our shop, send us the product link from a Japanese marketplace. You’ll get an instant quote and can buy it directly on kachicollect.
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Shop on kachicollectFrequently Asked Questions
How many KitKat flavors are there in Japan?
According to Nestlé Japan, more than 400 kinds of KitKat have been released in Japan. The lineup changes often, with regular flavors, limited editions, and regional souvenirs. For more Japanese chocolate picks, see our list of the best Japanese chocolates.
Why is KitKat so popular in Japan?
Nestlé Japan says KitKat was No.1 in domestic sales in the large-bag chocolate category (Intage SRI+, brand sales value, January–December 2025). Its name also sounds like “kitto katsu” (“you will surely win”), so it is a popular good-luck gift for students. For more matcha and strawberry treats, read our guides to Japanese matcha snacks and Japanese strawberry snacks.
Do sake and umeshu KitKats contain alcohol?
Yes. Nestlé says the Sake Masuizumi KitKat uses 0.5% alcohol and the Umeshu Tsurubai KitKat uses 0.2% alcohol. Nestlé asks children and people who are sensitive to alcohol to avoid them.
Can I buy Japanese KitKat online from outside Japan?
Nestlé Japan’s official online shop only ships within Japan. kachicollect ships Japan-only sweets worldwide with tracking, and the total including duties is shown before you pay. If a flavor isn’t in our shop, send us the product link to get a quote. For more popular Japanese treats, see our list of the best Japanese snacks.
Conclusion
From everyday Koi Matcha and Strawberry to regional wasabi, sake, and purple sweet potato, Japanese KitKats show how creative a single chocolate bar can be. If you’re new to them, start with the regular Japan-only flavors, then look for limited editions and regional souvenirs for something truly unique.
The best way to get them is to order directly from Japan with kachicollect. You get the same KitKats sold in Japan, the total including duties is shown before checkout, and first-time customers can use the code WELCOME20 for 20% off.
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