Hada Labo Milk (Emulsion): All 5 Gokujyun & Shirojyun Compared

Hada Labo milk (肌ラボ 乳液) is Rohto’s range of hyaluronic acid emulsions: light moisturisers, also called milky lotions, used after Hada Labo lotion (a hydrating toner) to seal in moisture. Rohto’s current range in Japan has 5 milks: Gokujyun Hyaluronic Milk, Gokujyun Premium Hyaluronic Milk, two medicated Shirojyun whitening milks and the Gokujyun Medicated Hari Milk, and all 5 are labelled weakly acidic.

This guide compares all 5, based on Rohto’s official product pages, with the full ingredient lists of the current Gokujyun (also written Goku-Jyun) and Gokujyun Premium formulas. Names you may see abroad, such as Hydrating Milk or Ultimate Moisturizing Milk, are covered in the FAQ.

What you’ll learn in this article:

• All 5 Hada Labo milks sold in Japan, with their Japanese names and matching lotions
• What’s in the current Gokujyun Milk, with the full ingredient list
• How Gokujyun Premium Milk differs from the regular milk
• What the medicated Shirojyun and Hari milks are for
• Which Hada Labo milk to choose, and answers to common questions

Hada Labo Milks at a Glance

Hada Labo has 5 milks in Japan: two non-medicated Gokujyun milks for hydration, and three medicated milks (two Shirojyun milks for whitening and the Gokujyun Hari Milk for ageing care). “Medicated” means a quasi-drug (医薬部外品) with active ingredients approved in Japan. The table lists each milk with its Japanese name and the lotion from the same line.

From Rohto’s official Japanese product pages (as of September 2026). All 5 come in a 140 mL bottle and a 140 mL refill. For the lotions, see our Hada Labo lotion guide.

Hada Labo Gokujyun Hyaluronic Milk (極潤 ヒアルロン乳液)

Hada Labo Gokujyun Hyaluronic Milk (極潤 ヒアルロン乳液) is the regular milk of Rohto’s Gokujyun line, with 4 types of hyaluronic acid and a gently thick texture that Rohto says leaves skin moist and supple, for men and women of all ages. It was patch-tested with the help of people with sensitive skin, and its registered name on the label is ハダラボモイスト乳液c.

Japanese name	肌ラボ 極潤 ヒアルロン乳液
Price in Japan	¥902 (140 mL) and ¥781 (140 mL refill) on Rohto’s official online shop
Sizes	140 mL bottle, 140 mL refill
Texture	Gently thick (Rohto’s description)
Skin type	Not specified by Rohto
pH	Weakly acidic (manufacturer label)

Specs from Rohto’s official Japanese product page and online shop (as of September 2026). Rohto does not set a suggested retail price, so store prices in Japan vary. Rohto notes that the patch test does not mean no one will ever react.

• Fragrance-free
• Colourant-free
• Mineral-oil-free
• Alcohol-free
• Paraben-free

Is Hada Labo Milk Acidic or Alkaline?

All 5 Hada Labo milks in Rohto’s current range are labelled weakly acidic; Rohto does not publish pH numbers.

Healthy skin is slightly acidic, and a weakly acidic milk is one option if your skin is sensitive.

Hada Labo Milk Ingredients (Gokujyun Milk Full List)

Hada Labo Gokujyun Milk has 25 ingredients in its current formula, including 4 hyaluronic acids, and Rohto labels it paraben-free. Some ingredient databases online still show older lists that differ from Rohto’s current one, so compare the list on your box with the one below.

Ingredient list as published by Rohto for Hada Labo Gokujyun Hyaluronic Milk (checked September 2026), translated into English ingredient names. Formulas can change, so always check the package.

Gokujyun Premium Milk vs Gokujyun Milk

Gokujyun Premium Hyaluronic Milk has 8 types of hyaluronic acid to the regular milk’s 4, and Rohto describes it as rich yet easy to spread, a long-lasting moisturising milk that seals moisture in. Rohto also calls its feel smooth and full-bodied, and says it locks moisture into the stratum corneum.

From Rohto’s official Japanese product pages (as of September 2026). Both are fragrance-free, colourant-free, alcohol-free and paraben-free (the Premium milk’s label reads “alcohol (ethanol)-free”).

The Premium milk contains the same 8 hyaluronic acids as Gokujyun Premium Lotion; our Hada Labo Gokujyun Premium Lotion guide explains what each one does. Its full ingredient list is below, with the 8 hyaluronic acids highlighted.

Ingredient list as published by Rohto for Hada Labo Gokujyun Premium Hyaluronic Milk (checked September 2026), translated into English ingredient names. Formulas can change, so always check the package.

Medicated Hada Labo Milks

Hada Labo’s three medicated milks target whitening or ageing care. In Japan, “whitening” (美白) on a medicated product means it suppresses melanin production to help prevent spots and freckles.

Shirojyun Medicated Whitening Milk

Shirojyun Medicated Whitening Milk contains tranexamic acid, which Rohto calls “white tranexamic acid”, as the whitening active ingredient and allantoin as an active ingredient to prevent rough skin. It also has vitamin C derivative (magnesium ascorbyl phosphate), vitamin E, Job’s tears extract and fermented Job’s tears as skin-conditioning ingredients, and 2 types of hyaluronic acid. Rohto says it moisturises while helping to prevent acne, for smooth, fine-textured skin. It is weakly acidic, fragrance-free, colourant-free, mineral-oil-free, alcohol (ethanol)-free and paraben-free.

Shirojyun Premium Medicated Whitening Milk

Shirojyun Premium Medicated Whitening Milk is the step up, which Rohto calls a serum-grade medicated whitening milk. It contains tranexamic acid as the whitening active ingredient and dipotassium glycyrrhizate as an anti-inflammatory active ingredient, plus vitamin C derivative (magnesium ascorbyl phosphate), vitamin E and 2 types of hyaluronic acid. Rohto says it penetrates deep into the stratum corneum of skin exposed to UV and approaches melanocytes, where spots begin. It costs ¥1,100 on Rohto’s official online shop (refill ¥979) and has the same free-from labels as the Shirojyun milk. For all 8 Shirojyun products, full ingredient lists and Shirojyun vs Premium, see our Hada Labo Shirojyun guide.

Gokujyun Medicated Hari Milk

Gokujyun Medicated Hari Milk is the Gokujyun line’s ageing-care milk (Rohto: moisturising care suited to your age). It contains niacinamide as the active ingredient and 3 types of hyaluronic acid, and Rohto lists wrinkle improvement and spot prevention (suppressing melanin production to prevent spots and freckles) for mature skin. Rohto describes its texture as rich yet easy to spread, and it is weakly acidic, fragrance-free, colourant-free, mineral-oil-free, alcohol (ethanol)-free and paraben-free.

Which Hada Labo Milk Should You Choose?

For everyday hydration, choose Gokujyun Milk; choose Premium for a richer feel, Shirojyun for whitening, and the Hari Milk for ageing care.

How to Use Hada Labo Milk

Use Hada Labo milk after your Hada Labo lotion, as the step that seals in moisture; Rohto doesn’t publish a specific amount, so the steps below are the general way to use a Japanese milk.

1. Cleanse your face (see our Hada Labo cleanser guide).
2. Apply your lotion (see our Hada Labo lotion guide).
3. Spread the milk evenly over your face to seal in the moisture.

Where to Buy Hada Labo Milk

kachicollect is the simplest way to get Hada Labo milk from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the milk you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name from the table above (for example, 肌ラボ 極潤 ヒアルロン乳液), paste the product URL into kachishop and you get an instant quote with no request fee. Refills can be ordered the same way.

If you look on marketplaces such as eBay, compare the ingredient list with Rohto’s, because listings under similar names may show different formulas.

Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request works like a proxy without the fees: paste the product URL from any Japanese store or marketplace and you get an instant quote, with duties shown before checkout.

Discover more from the brand in our Hada Labo guide.

FAQ

Is Hada Labo milk a moisturizer?

Yes. Hada Labo milk is a light moisturiser, also called an emulsion or milky lotion, used after Hada Labo lotion to seal in moisture.

Do I need Hada Labo milk if I use the lotion?

Rohto designs its lines to be used together: the lotion hydrates, and the milk or a cream seals the moisture in. Each milk has a matching lotion from the same line, listed in the table above; see our Hada Labo lotion guide for the lotions.

Hada Labo milk vs cream: which should I use?

Both seal in moisture after the lotion. Rohto’s Gokujyun Premium routine goes lotion first, then Premium Hyaluronic Milk or Premium Hyaluronic Cream (50 g), and Rohto’s range also includes Gokujyun Hyaluronic Cream. Choose a milk for a lighter feel and a cream for a richer one. For the creams and gels, see our Hada Labo moisturizer guide.

Which Hada Labo milk is best for oily skin?

There’s no official oily-skin pick. Rohto describes the Premium and Hari milks as rich, so the regular Gokujyun Milk (gently thick) is the lighter choice, and Rohto says the Shirojyun milk moisturises while helping to prevent acne.

Which Hada Labo milk is for sensitive skin?

Rohto states a patch test with the help of people with sensitive skin only for Gokujyun Hyaluronic Milk. All 5 milks are weakly acidic and fragrance-free.

Does Hada Labo milk contain parabens or alcohol?

No. Rohto labels all 5 milks paraben-free and alcohol-free (the Premium, Shirojyun and Hari labels read “alcohol (ethanol)-free”). The stearyl, behenyl and cetyl alcohol in the ingredient lists are fatty alcohols used as thickeners, not drying alcohol (ethanol). Some ingredient lists online are older, so check your box against Rohto’s current list.

Does Hada Labo milk contain silicone?

Yes. Rohto’s current ingredient lists for both Gokujyun Milk and Gokujyun Premium Milk include dimethicone, a silicone.

Is Hada Labo Hydrating Milk the same as Gokujyun Milk?

Names such as Hyaluronic Acid Hydrating Milk, Ultimate Moisturizing Milk, Premium Moisturizing Milk and Shirojyun Ultimate Whitening Milk are not names in Rohto’s line-up in Japan; Hada Labo is sold under different names in other markets, and formulas can differ. Compare the ingredient list on the box with the full lists above.

How long does Hada Labo milk last once opened?

Rohto doesn’t list a shelf life after opening on its product pages. Under Japanese rules, cosmetics that stay stable for more than three years after manufacture don’t need to show an expiry date, which is why most Japanese skincare doesn’t carry one. Close the cap after use, and stop using it if its smell or texture changes.

Conclusion: The Right Hada Labo Milk for You

For most people, Hada Labo Gokujyun Hyaluronic Milk is the right place to start: 4 types of hyaluronic acid, weakly acidic, fragrance-free and patch-tested, and it pairs with Gokujyun Lotion. Choose Gokujyun Premium Milk for a richer feel with 8 hyaluronic acids, Shirojyun for whitening, and the Hari Milk for ageing care.

Buying from kachicollect gets you Hada Labo shipped directly from Japan, with no proxy fees and duties shown before you pay.