LuLuLun Pure Everys Pink Face Mask: Ingredients & How to Use

LuLuLun Pure Everys (ルルルンピュア エブリーズ) is LuLuLun’s basic daily lotion sheet mask in a pink box, made for dryness and rough skin and for first-time face mask users. It is the only mask in the LuLuLun Pure line on LuLuLun’s official shops in Japan and the US. It costs ¥1,760 for 32 sheets or ¥440 for 7 sheets on LuLuLun’s official Japanese shop.

What you’ll learn in this article:

• What LuLuLun Pure Everys is, and what happened to the other Pure masks
• Its key ingredients and full ingredient list
• How to use it, and who it suits
• How Pure compares with LuLuLun Precious, OVER45 and Hydra
• How to buy LuLuLun Pure from Japan

What Is LuLuLun Pure Everys?

LuLuLun Pure Everys is a lotion-type sheet mask that you use every morning and night in place of toner, made to protect skin from dryness and rough patches. LuLuLun says the name comes from wanting it to be used by everyone, every day and every time. It is the only Pure mask on LuLuLun’s official Japanese shop, and LuLuLun USA sells it as “Pure Sheet Mask EVERYS (Pink)”.

Japanese name	ルルルンピュア エブリーズ
Name in the US	Pure Sheet Mask EVERYS (Pink)
Type	Cosmetic lotion-type sheet mask
Price in Japan	¥1,760 (32 sheets) or ¥440 (7 sheets) on LuLuLun’s official shop
Size	32 sheets (515 mL essence) or 7 sheets (150 mL essence)
Made for	Dryness and rough skin caused by dryness; first-time face mask users (LuLuLun)
Scent	Fragrance-free
When to use	Every morning and night, in place of toner (LuLuLun)
pH	Not published by LuLuLun

Specs from LuLuLun’s official Japanese product page and LuLuLun USA’s online store (as of October 2026).

• Colourant-free
• Fragrance-free
• Mineral-oil-free
• Alcohol-free

LuLuLun describes Pure Everys as free from colourants, fragrance, mineral oil and alcohol (ethanol), and calls it a low-irritation formula. It contains methylparaben.

LuLuLun Pure Pink, Blue and White: Which Is Sold Now?

LuLuLun’s official shops in Japan and the US list only one Pure mask as of October 2026: Pure Everys in the pink box. If you’re searching for Balance, Moist or Clear, note that these are also the former names of the LuLuLun Precious GREEN, RED and WHITE masks; see our LuLuLun Precious guide and the comparison below.

LuLuLun Pure Everys Key Ingredients

The key ingredients in LuLuLun Pure Everys are seaweed (wakame) extract for moisture, bilberry leaf extract in an intelligent sensor capsule to help prevent rough skin, cranberry fruit extract (cranberry peptide) for firmness and gloss, and cacao extract to soften and smooth the skin.

The ingredient list also includes seven herbal extracts, among them centella, licorice root and chamomile, plus dipotassium glycyrrhizate. The sheet is LuLuLun’s soft fit sheet, a three-layer sheet cut to the average Japanese woman’s face shape, which LuLuLun says causes less friction and retains 117% of the water its previous sheet did.

LuLuLun Pure Everys Ingredients: Full List

LuLuLun Pure Everys has 35 ingredients. The moisturisers glycerin, BG, glycereth-26 and sodium PCA come first, followed by cacao extract and the capsule ingredients; the preservatives are phenoxyethanol and methylparaben.

Key ingredient / Worth checking if your skin is sensitive

Ingredient list as published by LuLuLun for ルルルンピュア エブリーズ (checked October 2026). The English names are our translations of LuLuLun’s Japanese labelling names. The roles of the key ingredients follow LuLuLun’s labels; the others are general descriptions. Formulas can change, so always check the package.

How to Use LuLuLun Pure Everys

Use LuLuLun Pure Everys after washing your face, in place of toner, morning or night. LuLuLun’s FAQ says to leave its lotion-type masks, including Pure, on for about 5 to 10 minutes.

1. Unfold the sheet and fit the eye and mouth holes to your face.
2. Hold the inner corners of your eyes and press the sheet to push out any air.
3. Pull the slits below the cheeks up along your jawline, on each side.
4. Smooth the whole sheet with your palms and leave it on for about 5 to 10 minutes.
5. Take it off, fold it and wipe your face with it, then pat in the essence.
6. Seal in the moisture with a milk or cream.

LuLuLun’s own column describes Pure Everys as feeling lighter than its other series, which makes it easy to use before makeup in the morning. LuLuLun also suggests it as a mask the whole family can share, including for children whose skin gets dry.

Who Is LuLuLun Pure Everys For?

LuLuLun recommends Pure Everys for four kinds of user: people bothered by dryness and rough skin, people looking for their first face mask, people who haven’t yet found a mask that suits them, and people whose skin didn’t get on with other LuLuLun masks. Because it isn’t built around a single concern such as dark spots or wrinkles, LuLuLun calls it the mask to try first if you don’t know which one to choose. LuLuLun USA describes its Pure line as suited to all skin types and starters, including beginners and teens.

LuLuLun Pure vs Precious vs OVER45 vs Hydra

Choose Pure Everys for simple daily moisture or your first face mask, Precious for richer moisture for adult skin, OVER45 for skin from age 45, and Hydra for a mask built around one ingredient for a specific concern. Pure, Precious and OVER45 are LuLuLun’s three basic lotion masks, which LuLuLun separates by how skin changes with age, while Hydra masks add one ingredient for a specific concern. LuLuLun’s FAQ recommends Pure Everys or Hydra for skin in its teens and twenties.

From LuLuLun’s official Japanese product pages, FAQ and price revision notice (as of October 2026).

Where to Buy LuLuLun Pure

The easiest way to get LuLuLun Pure Everys outside Japan is to order it from Japan through kachicollect. Buy from the kachicollect catalog with no proxy fees, and if you can’t find this mask there, search Japanese stores or marketplaces for ルルルンピュア エブリーズ (32枚入 or 7枚入) and paste the product URL into kachicollect for an instant quote, with no request fee. Duties are shown in your total before you pay, and orders ship worldwide with tracking in about 7 to 14 days.

LuLuLun’s official Japanese shop doesn’t ship overseas or accept credit cards issued outside Japan, according to its FAQ. LuLuLun is sold through distributors in several countries, according to its FAQ, but the range varies by market. On marketplaces such as eBay, check the Japanese name and the sheet count.

Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out.

For every LuLuLun series in one place, from daily masks to the cleansing balm, see our LuLuLun guide.

LuLuLun Pure FAQ

Is LuLuLun Pure the same as Pure Everys?

On LuLuLun’s official shops, yes: as of October 2026, Pure Everys in the pink box is the only mask sold under the Pure name in Japan and the US, where it’s called Pure Sheet Mask EVERYS (Pink). Older Pure masks in other colours aren’t listed, so check for the Japanese name ルルルンピュア エブリーズ when you buy.

Can I use LuLuLun Pure every day?

Yes. LuLuLun describes Pure Everys as a lotion-type mask for every morning and night, in place of toner.

How long do you leave LuLuLun Pure on?

About 5 to 10 minutes, according to LuLuLun’s FAQ for its lotion-type masks.

Is LuLuLun Pure good for sensitive skin?

LuLuLun calls Pure Everys a low-irritation formula, free from colourants, fragrance, mineral oil and alcohol, and its own column suggests it for times when skin turns sensitive, such as seasonal changes. It does contain methylparaben, so if your skin is sensitive, patch-test it first.

Which is better, LuLuLun Pure or Precious?

Choose Pure Everys if you want a simple, lighter daily mask for dryness and rough skin or are new to face masks. Choose Precious if you want richer moisture for adult skin, with three types for different concerns.

Can men or children use LuLuLun Pure?

Yes. LuLuLun’s own column suggests Pure Everys as a mask the whole family can share, noting that men and children tend to prefer masks that aren’t sticky, and LuLuLun also suggests it for children whose skin gets dry.

Which LuLuLun mask is best for teenagers?

LuLuLun’s FAQ recommends Pure Everys or the Hydra series for skin in its teens and twenties, and describes Precious as made for adult skin.

Conclusion: Is LuLuLun Pure Everys Worth It?

If you want a simple daily face mask for dryness and rough skin, or you’re trying a face mask for the first time, LuLuLun Pure Everys is a good place to start: it’s fragrance-free and alcohol-free, lighter than LuLuLun’s other series, and the 32-sheet box makes daily use easy. For richer moisture, see our LuLuLun Precious guide, and for masks built around one trending ingredient, our LuLuLun Hydra guide.

To remove makeup before your mask, see our LuLuLun cleansing balm guide.

For a weekly serum mask as special care, see our LuLuLun ONE guide.

Buying from kachicollect gets you LuLuLun shipped directly from Japan, with no proxy fees and duties shown before you pay.