15 Best Japanese Strawberry Snacks: Sweet Strawberry Treats From Japan to Try

Strawberry is one of the most loved flavors in Japanese snacks. You’ll find it in chocolate, biscuits, chewy candy, and lollipops, and many products name the strawberry variety they use, such as Amaou, Tochiotome, or Beni Hoppe. Makers often pair the sweet-tart fruit with milk or chocolate for a soft, creamy taste.

In this guide, we introduce the 15 best Japanese strawberry snacks, covering many types of sweets. For each one, we explain what it is, why people love it, and which flavors to try alongside it.

Japanese Strawberry Snacks List: 15 Picks at a Glance

How We Picked These Japanese Strawberry Snacks

We chose strawberry snacks that are listed as current products on their makers’ official websites, and we covered a range of types: chocolate, biscuits, chewy candy, hard candy, and lollipops. If a product is sold only for a limited time, we say so in its description.

The numbers in this list are for easy reference, not a sales ranking. Product details, including the strawberry varieties used, come from each maker’s official website and press releases.

1. Tsubu Tsubu Ichigo Pocky (Glico)

What It Is

Tsubu Tsubu Ichigo Pocky is a Pocky coated twice with a strawberry cream full of fruit pieces, on a whole-grain cocoa pretzel stick. Glico uses hand-picked strawberries grown without chemical fertilizer and freeze-dries them at a low temperature. It is a regular product.

Why It’s Popular

The real strawberry pieces give it a sweet-tart flavor and a bit of texture in every bite. Each box holds two bags.

Must-Try Flavors

Try it with classic Pocky Chocolate and the Ichigo Pocky eight-bag pack.

2. Apollo (Meiji)

What It Is

Apollo is a small, triangular chocolate that combines strawberry and chocolate in one piece. Meiji calls it a staple among its bite-size chocolates, and it is a regular product.

Why It’s Popular

Its cute shape and two-tone look make it a fun, easy snack. There are also larger and less sweet versions in the Apollo line.

Must-Try Flavors

Try Apollo My Style, which has more strawberry and less sweetness, and Jumbo Apollo.

3. Kinoko no Yama & Takenoko no Sato Strawberry & Chocolat (Meiji)

What It Is

These are strawberry versions of Meiji’s two famous chocolate snacks. Each has a two-layer topping of sweet-tart strawberry chocolate and mellow chocolate, on a cracker (Kinoko no Yama) or a cookie (Takenoko no Sato). They are regular products.

Why It’s Popular

You can enjoy both shapes in one pack, as the eight-bag assortment holds four bags of each.

Must-Try Flavors

Try the original Kinoko no Yama and Takenoko no Sato to compare them with the strawberry versions.

4. KitKat Strawberry (Nestlé Japan)

What It Is

KitKat Strawberry has strawberry pieces kneaded into its coating, with strawberry juice powder and dried strawberry in the ingredients. It is one of KitKat’s regular products in Japan.

Why It’s Popular

Nestlé Japan describes its taste as the bright aroma and tartness of real strawberries. The bag holds 10 small bars.

Must-Try Flavors

Try it with the classic KitKat, Otona no Amasa, and Koi Matcha.

5. Koala’s March Strawberry (Lotte)

What It Is

This Koala’s March has a crunchy pink biscuit filled with strawberry chocolate. Each biscuit is printed with a koala design, and it is sold nationwide as a regular product.

Why It’s Popular

The pink biscuit and koala designs make it fun to eat, and Lotte says the biscuit is rich in calcium.

Must-Try Flavors

Try it with the original Koala’s March Chocolate.

6. Sasha Rich Strawberry (Lotte)

What It Is

Sasha is Lotte’s “meshed chocolate,” made from many thin lines of chocolate layered into a crisp sheet. The Rich Strawberry version layers sweet-tart strawberry with dark and white chocolate, and it is a regular product.

Why It’s Popular

The fine, lacy texture melts away quickly, which makes it different from a regular chocolate bar. The pieces are individually wrapped.

Must-Try Flavors

Try it with the original Sasha and Sasha Rich Matcha.

7. Strawberry Dars (Morinaga)

What It Is

Strawberry Dars has two layers: a sweet-tart strawberry layer with a slightly grainy texture and a layer that tastes like fresh cream. Morinaga says strawberry makes up 16% of the product (fresh fruit equivalent). It is a regular product.

Why It’s Popular

The box holds 12 bite-size pieces, and the lid works as a stand and locks shut after opening, so it is easy to share.

Must-Try Flavors

Try it with Dars Milk and Dars White.

8. Choco Ball Strawberry (Morinaga)

What It Is

Choco Ball Strawberry is the strawberry version of Morinaga’s chocolate snack balls, featuring the mascot Kyoro-chan on the box. It is a regular product.

Why It’s Popular

The small box and sweet strawberry flavor make it a cute, easy snack.

Must-Try Flavors

Try it with Choco Ball Peanut and Caramel.

9. Alfort Mini Chocolate Strawberry (Bourbon)

What It Is

This Alfort combines a whole-wheat biscuit with a plate of strawberry chocolate. The package describes its taste as sweet-tart strawberry, and it is a regular product.

Why It’s Popular

The crisp biscuit and fruity chocolate make a light, balanced snack. The box holds 12 pieces.

Must-Try Flavors

Try it with the original Alfort Mini Chocolate and Rich Milk.

10. Bisco Strawberry (Glico)

What It Is

Bisco Strawberry has strawberry cream sandwiched between crisp whole-wheat milk biscuits. Glico says it captures the sweet-tart taste of ripe strawberries, and it is a regular product.

Why It’s Popular

Like the original Bisco, it contains lactic acid bacteria and added calcium and vitamins. Each box holds 15 biscuits in three packs of five.

Must-Try Flavors

Try it with the original Bisco and Fermented Butter.

11. Tabekko Dobutsu Strawberry (Ginbis)

What It Is

This version of Ginbis’s animal-shaped biscuits is soaked with strawberry chocolate. It uses two strawberry varieties, Tochiotome and Amaou, and it is a regular product.

Why It’s Popular

You get the cute animal shapes with English names plus a fruity strawberry flavor.

Must-Try Flavors

Try it with the original Tabekko Dobutsu Butter flavor.

12. Hi-Chew Strawberry (Morinaga)

What It Is

Hi-Chew Strawberry is a soft, chewy candy made with concentrated strawberry juice. Morinaga lists it as one of Hi-Chew’s standard flavors.

Why It’s Popular

Morinaga says Hi-Chew is sold in more than 30 countries, and strawberry is one of its classic flavors.

Must-Try Flavors

Try it with Hi-Chew Grape.

13. Deluxe Pop Candy (Fujiya)

What It Is

Fujiya’s Deluxe Pop Candy is a bag of five lollipops in two flavors: Amaou strawberry and Shine Muscat grape. It is made with Japanese fruit juice and is a regular product.

Why It’s Popular

Fujiya says each pop is 1.5 times heavier and has twice the juice of its regular Pop Candy, and the lollipops come in six random shapes.

Must-Try Flavors

Try it with Fujiya’s regular Pop Candy.

14. Tokuno Milk 8.2 Beni Hoppe (UHA Mikakuto)

What It Is

This is a strawberry version of UHA Mikakuto’s rich milk candy, made with Beni Hoppe strawberry purée from Shizuoka Prefecture. It appears as a new item in UHA Mikakuto’s catalog, which does not say whether it is a regular or limited flavor, so availability may change.

Why It’s Popular

Milk candy and Beni Hoppe candy are combined, so each piece has its own marbled pattern.

Must-Try Flavors

Try it with the original Tokuno Milk 8.2 Hokkaido Milk.

15. Nama Cream Chocolate Kaoritatsu Ichigo (Furuta)

What It Is

This bag of individually wrapped chocolates is made with Amaou strawberries from Fukuoka Prefecture and Hokkaido fresh cream. Furuta lists it as a regular product.

Why It’s Popular

Furuta highlights the balance of sweetness and tartness that Amaou strawberries are known for.

Must-Try Flavors

Try it with the original Nama Cream Chocolate and Ichigo Blend.

What Makes Japanese Strawberry Snacks Different

Many Japanese makers name the strawberry variety they use, such as Amaou, Tochiotome, or Beni Hoppe, and some use freeze-dried pieces, fruit juice, or purée to bring out the real fruit flavor. Strawberry is often paired with milk, cream, or white chocolate for a soft, sweet-tart taste.

Strawberry also appears in almost every kind of snack, from chocolate sticks and biscuits to chewy candy and lollipops. Makers release many seasonal and regional strawberry versions too, so there is always something new to try.

Where to Buy Japanese Strawberry Snacks Outside Japan

The easiest way to get Japanese strawberry snacks is to order directly from Japan with kachicollect. We only carry products made for the Japanese market, and you pay the listed price plus shipping, with no proxy fees. The total, including import duties, is shown at checkout in your local currency, and orders ship worldwide with tracking, arriving in about 7 to 14 days.

If you can’t find a strawberry snack in our shop, send us the product link from a Japanese marketplace. You’ll get an instant quote and can buy it directly on kachicollect.

Frequently Asked Questions

What are the most popular strawberry snacks in Japan?

There is no official ranking for strawberry snacks alone, but regular products like Tsubu Tsubu Ichigo Pocky, Apollo, and KitKat Strawberry are widely sold in Japan. For more popular Japanese treats, see our list of the best Japanese snacks.

What strawberry varieties are used in Japanese snacks?

Amaou is a strawberry brand from Fukuoka Prefecture; its name is a registered trademark held by the Fukuoka branch of JA Zen-Noh. Tochiotome was developed by the Tochigi Prefectural Agricultural Experiment Station and was found to be Japan’s most widely grown strawberry in a fiscal 2021 survey. Beni Hoppe was developed in Shizuoka Prefecture, and its name refers to its red color that goes all the way to the center.

When is strawberry season in Japan?

According to Japan’s Ministry of Agriculture, Forestry and Fisheries, most strawberries are now grown in greenhouses, and shipping starts around November, in time for year-end gifts and Christmas. Harvests generally run from around late November or December to May. To learn more about Japanese sweet makers, read our guide to Japanese snack brands.

Can I buy Japanese strawberry snacks online from outside Japan?

Yes. kachicollect ships Japan-only sweets worldwide with tracking, and the total including duties is shown before you pay. If a strawberry snack isn’t in our shop, send us the product link to get a quote.

Conclusion

From Tsubu Tsubu Ichigo Pocky and Apollo to Amaou lollipops and Beni Hoppe milk candy, Japanese strawberry snacks show how many ways this fruit can be enjoyed. If you’re new to them, start with Pocky, KitKat Strawberry, and Strawberry Dars, then try Tabekko Dobutsu or Tokuno Milk 8.2 for something different.

The best way to get the real thing is to order directly from Japan with kachicollect. You get the same strawberry snacks sold in Japan, the total including duties is shown before checkout, and first-time customers can use the code WELCOME20 for 20% off.