Kiss Me eyelash serum refers to Heroine Make (ヒロインメイク) lash serums (まつ毛美容液) from ISEHAN’s KISSME brand: Eyelash Serum EX (アイラッシュセラムEX, ¥1,320) and Eyelash Serum Premium EX (アイラッシュセラム プレミアムEX, ¥2,640), both 5.5 g in Japan. Heroine Make says they moisturise the lashes and the skin at their base and give lashes firmness, body and shine; it does not claim that they grow lashes. Both have a soft tip, are fragrance-free, colourant-free and oil-free, and can be used with lash extensions and lash lifts. This guide compares them and covers how to use them and their ingredients, based on Heroine Make’s official pages.
What you’ll learn in this article:
- The difference between Kiss Me Eyelash Serum EX and Premium EX
- What Heroine Make says each serum does, and what it doesn’t claim
- How and when to apply them
- Whether you can use them with lash extensions, lash lifts and on your brows
- Their ingredients and how to buy them from Japan
Get It From Japan
Japanese makeup shipped directly from Japan. No proxy fees, duties shown before you pay, and tracked shipping worldwide.
Shop on kachicollectKiss Me (Heroine Make) Eyelash Serum EX vs Premium EX: Which Should You Choose?
Choose Eyelash Serum EX for an everyday serum you can use morning and night; choose Premium EX for a richer, once-a-night serum with 30 beauty ingredients, including WIDELASH™ (biotinoyl tripeptide-1, panthenol and glycerin), which Heroine Make lists as lash shine ingredients.
| Price in Japan | Beauty ingredients | Key lash ingredients | When to use | For the skin at the lash base | |
|---|---|---|---|---|---|
| Eyelash Serum EX | ¥1,320 (5.5 g) | 27 | Pyrrolidinyl diaminopyrimidine oxide, 8 amino acids | Morning and night | 13 moisturising ingredients |
| Eyelash Serum Premium EX | ¥2,640 (5.5 g) | 30 | WIDELASH™, pyrrolidinyl diaminopyrimidine oxide, 8 amino acids | Once at night | 13 moisturising ingredients + centella asiatica extract, dipotassium glycyrrhizate |
From Heroine Make’s official Japanese site and ISEHAN’s official online store (as of October 2026). Prices are manufacturer’s suggested retail prices in Japan. “WIDELASH™” is used with Sederma’s permission, according to Heroine Make.
Kiss Me Eyelash Serum EX
Kiss Me Eyelash Serum EX contains 27 beauty ingredients for what Heroine Make calls “lash care plus skin care”: 14 lash-care ingredients that it says moisturise even short, fine lashes and add firmness, body and shine, and 13 moisturising ingredients for the skin at the base of the lashes. The lash-care ingredients include eight amino acids, a lash firmness ingredient (pyrrolidinyl diaminopyrimidine oxide) and moisturisers such as panthenol, hydrolyzed keratin and hydrolyzed silk.
| Japanese name | キスミー ヒロインメイク アイラッシュセラムEX |
|---|---|
| Price in Japan | ¥1,320 (5.5 g) |
| Applicator | Soft-fit tip |
| When to use | Morning and night |
| Use with | Lash extensions, lash lifts, brows |
- Fragrance-free
- Colourant-free
- Oil-free
Its soft-fit tip is gentle on the delicate eye area and holds plenty of serum to reach both the lashes and the skin at their base, according to Heroine Make.
Kiss Me Eyelash Serum Premium EX
Kiss Me Eyelash Serum Premium EX is the richer version, with 30 beauty ingredients and a slightly thick texture for once-a-night intensive care (the package says 夜1回・集中パック). Heroine Make says its premium lash support ingredients, WIDELASH™ (biotinoyl tripeptide-1, panthenol and glycerin, which Heroine Make lists as lash shine ingredients) and pyrrolidinyl diaminopyrimidine oxide (which it lists as a lash firmness ingredient), give even fine, short lashes shine, firmness and body. It also contains eight amino acids, 13 moisturising ingredients and the skin-conditioning ingredients centella asiatica extract and dipotassium glycyrrhizate for the skin at the base of the lashes.
| Japanese name | キスミー ヒロインメイク アイラッシュセラム プレミアムEX |
|---|---|
| Price in Japan | ¥2,640 (5.5 g) |
| Applicator | Soft-fit tip |
| When to use | Once at night |
| Texture | Rich, slightly thick (濃密) |
| Use with | Lash extensions, lash lifts, brows |
- Fragrance-free
- Colourant-free
- Oil-free
Premium EX has the same soft-fit tip, which Heroine Make says is gentle on the delicate eye area and holds plenty of serum.
Found Your Lash Serum? Get It From Japan
Shop Japanese makeup in the kachicollect catalog, or request any product with a link. No proxy fees, and duties are shown before you pay.
Shop on kachicollectHow to Use Kiss Me Eyelash Serum
Apply Kiss Me eyelash serum to clean lashes after removing mascara (see our Kiss Me mascara remover guide) and washing your face: comb it through the lashes with the curved part of the tip, then use the end of the tip for the roots, lower lashes and inner corners. Use Eyelash Serum EX morning and night, and Premium EX once at night; Heroine Make recommends using them every day.
- Comb it through. With the curved part of the tip, apply the serum from the base of the lashes to the tips as if combing them.
- Reach the roots. Taking care not to get it in your eyes, use the end of the tip for the lash roots, lower lashes and inner corners.
- Let it dry (Eyelash Serum EX). If you use mascara or a lash curler afterwards, wait until the serum is completely dry. Premium EX is used once at night after washing your face.
Wipe the tip with a tissue before putting it back. Heroine Make says it is formulated to be less likely to sting the eyes and that it can be used with lash extensions and lash lifts, and on the eyebrows. Stop using it and consult a dermatologist if you notice redness, itching, swelling or other irritation.
Kiss Me Eyelash Serum Ingredients
Kiss Me Eyelash Serum EX lists 37 ingredients: a water base with humectants such as glycerin and panthenol, a lash firmness ingredient, keratin, eight amino acids, plant extracts and preservatives including parabens. Premium EX has a similar list and adds biotinoyl tripeptide-1, dipotassium glycyrrhizate and centella asiatica extract.
Pyrrolidinyl diaminopyrimidine oxide
The ingredient Heroine Make calls its lash firmness ingredient, in both serums.
Eight amino acids
Serine, glycine, glutamic acid, alanine, arginine, lysine, threonine and proline, which Heroine Make lists as lash-moisturising ingredients.
WIDELASH™ (Premium EX only)
Biotinoyl tripeptide-1, panthenol and glycerin, which Heroine Make lists as lash shine ingredients.
Eyelash Serum EX Full Ingredient List
Key ingredientWorth checking if your skin is sensitive
| Ingredient | Role | Notes |
|---|---|---|
| Water | Solvent | — |
| Butylene Glycol | Humectant | — |
| Glycerin | Humectant | — |
| Pyrrolidinyl Diaminopyrimidine Oxide | Conditioning agent | Heroine Make’s lash firmness ingredient |
| Panthenol | Humectant | Provitamin B5 |
| Hydrolyzed Keratin | Conditioning agent | — |
| Polyquaternium-51 | Humectant | — |
| Hydroxypropyltrimonium Hyaluronate | Humectant | A hyaluronic acid derivative |
| Eriobotrya Japonica Leaf Extract | Plant extract | Loquat leaf |
| Panax Ginseng Root Extract | Plant extract | — |
| Betaine | Humectant | — |
| Sodium PCA | Humectant | — |
| Calendula Officinalis Flower Extract | Plant extract | — |
| Ethyl Ester of Hydrolyzed Silk | Conditioning agent | — |
| Serine | Amino acid | — |
| Morus Alba Root Extract | Plant extract | — |
| Swertia Japonica Extract | Plant extract | — |
| Glycine | Amino acid | — |
| Scutellaria Baicalensis Root Extract | Plant extract | — |
| Crataegus Cuneata Fruit Extract | Plant extract | Hawthorn |
| Glutamic Acid | Amino acid | — |
| Alanine | Amino acid | — |
| Arginine | Amino acid | — |
| Lysine | Amino acid | — |
| Threonine | Amino acid | — |
| Proline | Amino acid | — |
| Royal Jelly Extract | Conditioning agent | Animal-derived |
| Rosa Canina Fruit Extract | Plant extract | Rosehip |
| Soluble Collagen | Humectant | — |
| Sorbitol | Humectant | — |
| Triethanolamine | pH adjuster | — |
| Carbomer | Thickener | — |
| Phenoxyethanol | Preservative | — |
| Methylparaben | Preservative | A paraben |
| Disodium EDTA | Chelating agent | — |
| Alcohol | Solvent | Ethanol |
| Propylparaben | Preservative | A paraben |
Full ingredient list for Eyelash Serum EX from Heroine Make’s official Japanese site (as of October 2026), in the order listed; English names are our translations of the Japanese ingredient names, and roles are general cosmetic functions. Eyelash Serum Premium EX lists the same types of ingredients in a different order, plus biotinoyl tripeptide-1, dipotassium glycyrrhizate and centella asiatica leaf/stem extract. Ingredients may change; check the list printed on the package.
Where to Buy Kiss Me Eyelash Serum
kachicollect is the simplest way to get Kiss Me eyelash serum from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.
If the one you want isn’t in our catalog, search Japanese stores or marketplaces for キスミー ヒロインメイク アイラッシュセラムEX or キスミー ヒロインメイク アイラッシュセラム プレミアムEX, then paste the product URL into kachishop to get an instant quote with duties included and no request fee.
On marketplaces such as eBay, check whether the listing says “Premium”, as Eyelash Serum EX and Premium EX look alike in name but differ in price and ingredients. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.
Pay Only the Item Price and Shipping
Buy from the kachicollect catalog with no proxy fees: you pay the listed price plus shipping, and duties are shown before checkout. Can’t find what you want? Paste its URL from any Japanese store or marketplace and get an instant quote, also with no request fee.
Shop on kachicollectDiscover more from the brand in our Kiss Me Heroine Make guide.
FAQ
What is the difference between Kiss Me Eyelash Serum EX and Premium EX?
Eyelash Serum EX (¥1,320) has 27 beauty ingredients and is used morning and night. Premium EX (¥2,640) has 30 beauty ingredients including WIDELASH™, a richer texture, and is used once at night.
Does Kiss Me eyelash serum make lashes grow?
No growth claim is made for either serum. Heroine Make says they moisturise the lashes and the skin at their base and give lashes firmness, body and shine, so think of them as conditioning serums rather than lash-growth products.
Does Kiss Me eyelash serum contain prostaglandins?
No prostaglandin analog (such as isopropyl cloprostenate) appears in either serum’s full ingredient list on Heroine Make’s official site. The lash ingredients it highlights are pyrrolidinyl diaminopyrimidine oxide, eight amino acids and, in Premium EX, WIDELASH™.
How long does Kiss Me eyelash serum take to work?
Heroine Make doesn’t give a timeframe. It recommends using the serum every day to keep lashes looking their best: Eyelash Serum EX morning and night, and Premium EX once at night.
Does Kiss Me eyelash serum sting?
Heroine Make says both serums are formulated to be less likely to sting the eyes. Keep it out of your eyes, and stop using it if you notice redness, itching or swelling.
Can I use Kiss Me eyelash serum with lash extensions, a lash lift or on my brows?
Yes. Heroine Make says both serums can be used with lash extensions and lash lifts, and on the eyebrows.
Can I wear mascara over Kiss Me eyelash serum?
Yes, with Eyelash Serum EX, which can be used in the morning: Heroine Make says to wait until the serum is completely dry before using mascara or a lash curler. Premium EX is designed for use once at night.
Is Kiss Me eyelash serum fragrance-free and paraben-free?
It is fragrance-free, colourant-free and oil-free, but not paraben-free or alcohol-free: both serums list methylparaben, propylparaben and alcohol (ethanol).
Can I buy Kiss Me eyelash serum outside Japan?
Yes. Order it from Japan through kachicollect: browse the J-Beauty catalog, or paste the product URL from any Japanese store or marketplace for an instant quote with duties shown before checkout. We ship worldwide.
Conclusion: Which Kiss Me Eyelash Serum Is Right for You?
Choose Kiss Me Eyelash Serum EX for an affordable, everyday lash serum you can use morning and night, or Eyelash Serum Premium EX for richer, once-a-night intensive care with WIDELASH™. Both are fragrance-free and oil-free and work with lash extensions and lifts. To complete your lashes, see our Kiss Me mascara base guide and Kiss Me mascara guide.
Buying from kachicollect gets you Kiss Me makeup shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.
Order J-Beauty From Japan
J-Beauty shipped worldwide from Japan with tracking in about 7 to 14 days. Use code WELCOME20 for 20% off your first order.
Shop on kachicollect