Kiss Me Heroine Make Guide: Every Product, Prices and Where to Buy

Kiss Me Heroine Make (キスミー ヒロインメイク) is a long-wear makeup brand in the KISSME line of ISEHAN, a Japanese cosmetics company. It is best known for smudge-resistant mascaras and eyeliners in manga-style packages featuring its character, Princess Elizabeth Himeko. In Japan it also makes mascara bases, lash serums, removers, a primer, face powders, an eye cream and a brow pencil, and most items cost ¥726 to ¥2,640.

This guide brings together Heroine Make’s current range by category, based on Heroine Make’s official Japanese site, and links to our detailed guide for each one.

What you’ll learn in this article:

• Heroine Make’s current range at a glance, from mascara to base makeup
• The main products in each category and their prices in Japan
• Which Heroine Make products come off with warm water, and which need a remover
• A simple Heroine Make routine, from primer to remover
• How to buy Heroine Make from outside Japan

What Is Kiss Me Heroine Make?

Kiss Me Heroine Make is a Japanese long-wear eye makeup brand from ISEHAN’s KISSME (キスミー) line, sold in Japan as キスミー ヒロインメイク; many shoppers outside Japan simply call it Kiss Me. Its eye makeup is made to resist tears, sweat and sebum, and its packages show Princess Elizabeth Himeko, a princess from the “Kingdom of Beauty”, with a beauty “rule” (掟) for each product.

Japanese name	ヒロインメイク (キスミー ヒロインメイク)
Company	ISEHAN (KISSME brand)
Best known for	Long UP Mascara Super WP N (ロングUPマスカラ スーパーWP N), Long & Curl Mascara Advanced Film (ロング＆カールマスカラ アドバンストフィルム), Prime Liquid Eyeliner Rich Keep (プライムリキッドアイライナー リッチキープ), Speedy Mascara Remover (スピーディーマスカラリムーバー)
Price in Japan	Most items ¥726–¥2,640
Character	Princess Elizabeth Himeko (エリザベート・姫子) and her cat Sylphy

From Heroine Make’s official Japanese site (as of October 2026). Products, shades and prices are those for Japan.

The table below lists Heroine Make’s categories, the main products in each, the price range in Japan and our detailed guide.

Prices in Japan from Heroine Make’s official Japanese site (manufacturer’s suggested retail prices, as of October 2026). Limited items such as the VT Cosmetics collaboration sheet masks are not included in the table.

Heroine Make Mascara

Heroine Make’s mascaras come in two types. The Super WP (super waterproof) mascaras, Long UP Mascara Super WP N, Volume UP Mascara Super WP N and the premium Lash Hype, resist tears, sweat, water, sebum and rubbing and are removed with a mascara remover or oil cleanser. The four Advanced Film mascaras, which Heroine Make calls a “third type” of mascara, resist sweat, tears, sebum and rubbing yet come off with warm water (about 38°C) and face wash.

Heroine Make says its Super WP mascaras are the more durable of the two types. Choose Long UP for length, Volume UP for volume, or an Advanced Film mascara if you want easy removal; Heroine Make does not recommend the Advanced Film mascaras with lash extensions. See our Heroine Make mascara guide for every mascara compared, our Kiss Me Long UP Mascara guide and our Kiss Me film mascara guide. Many shops list Long UP Mascara Super WP N as “Long & Curl Mascara Super Waterproof”; it is a different product from Long & Curl Mascara Advanced Film, which comes off with warm water.

Mascara Base and Top Coat

Curl Keep Mascara Base (¥1,100) goes under mascara to hold the curl and adds fibres for length, and washes off with warm water and face wash. Curl Keep Mascara Base WP (¥1,100) is a waterproof base that can also be worn alone, and Strong Curl Keeper WP (¥1,320) goes over mascara to lock the curl. See our Kiss Me mascara base guide.

Heroine Make Eyeliner

Heroine Make sells nine eyeliners in Japan, from ¥726 to ¥1,430. Prime Liquid Eyeliner Rich Keep (¥1,320) is its most durable brush-pen liquid liner, Micro Liquid Eyeliner (¥1,320) draws the finest lines, and Smooth Liquid Eyeliner Super Keep (¥1,100) is the lower-priced alternative; all three come off with warm water. There are also pencil and gel liners, a shadow-colour liner for under-eye looks and a super waterproof bottle liner. See our Kiss Me eyeliner guide and our Kiss Me Smooth Liquid Eyeliner guide.

Heroine Make Lash Serum and Removers

Heroine Make makes two lash serums and two removers: Eyelash Serum EX and Premium EX for lash care, and Speedy Mascara Remover and Speedy Point Makeup Remover for taking off its long-wear eye makeup.

Eyelash Serum

Eyelash Serum EX (¥1,320) and Eyelash Serum Premium EX (¥2,640) are lash serums that Heroine Make says moisturise the lashes and the skin at their base and give lashes firmness, body and shine. EX is used morning and night and Premium EX once at night; both can be used on upper and lower lashes and with lash extensions. See our Kiss Me eyelash serum guide.

Removers

Speedy Mascara Remover (¥924, 6.6 mL) has a comb applicator and is made to remove Heroine Make mascara, including the Super WP types. Speedy Point Makeup Remover (¥990, 120 mL) is a two-layer remover for eye and lip makeup, used with a cotton pad. Heroine Make says neither should be used in the bath. See our Kiss Me mascara remover guide.

Heroine Make Base Makeup

Heroine Make’s base makeup is made for long wear on oily skin: a primer and two face powders that Heroine Make says last longer when used together.

Primer: Blur Lasting Base

Blur Lasting Base (¥1,760, 28 mL, SPF50+ PA++++) is a sebum-control primer that Heroine Make says blocks shine and makeup breakdown for hours and blurs pores. It comes in 01 Icy Lavender for yellow dullness and 02 Pale Green for redness. See our Kiss Me primer guide.

Fuwatto Keep Powder

Fuwatto Keep Powder (フワットキープ パウダー, ¥1,980, 5 g) is a loose powder that Heroine Make says instantly makes pores and uneven texture look flatter, with blur powders for a light, pore-blurring finish. Its oil-proof formula is made to resist sebum and keep skin matte for hours, and it comes with a puff and a mirror. The regular shade is 01 Skin Lucent; a scented 60 Princess Blossom is sold in limited quantities from 8 October 2026, while stocks last.

Price in Japan	¥1,980 (5 g)
Type	Loose powder, with puff and mirror
Shades	01 Skin Lucent; 60 Princess Blossom (limited quantity, scented)
Finish	Matte, pore-blurring

Brush Up Powder

Brush Up Powder (ブラッシュアップ パウダー, ¥1,760, 8 g) is a pressed powder that Heroine Make says keeps skin matte while giving a soft glow that does not look shiny. It blocks shine and makeup breakdown for hours, blurs pores with soft-focus powder, and can be pressed onto the forehead to help keep bangs in place.

Price in Japan	¥1,760 (8 g)
Type	Pressed powder, with puff
Shades	01 Crystal Shimmer
Finish	Matte with a soft glow

Heroine Make Eyebrow and Eye Care

Outside eye makeup, Heroine Make sells one brow pencil, Quick Eyebrow S, and one eye cream, Eye Esthetic Cream.

Quick Eyebrow S

Quick Eyebrow S (¥726) is Heroine Make’s twist-up brow pencil with a 1.5 mm lead, waterproof against sweat and water, in 01 Dark Brown, 02 Natural Brown and 03 Light Brown. See our Kiss Me eyebrow guide, which also covers KISSME’s brow brand Heavy Rotation.

Eye Esthetic Cream

Eye Esthetic Cream (アイエステクリーム, ¥1,650, 12 g) is a rich-textured eye cream for intensive moisture care, with a ceramic massage head shaped to reach the outer corners of the eyes. It contains 30 beauty-serum ingredients, including niacinamide, glutathione and a retinol derivative, which Heroine Make lists as moisturising ingredients, and Heroine Make says it is formulated to be less likely to sting the eyes. Use it as the last step of your skincare.

• Fragrance-free
• Colourant-free
• Paraben-free

How to Build a Heroine Make Routine

A full Heroine Make routine goes primer, powder, brows, eyeliner, mascara, then remover and lash serum at night.

1. Primer: after skincare, smooth Blur Lasting Base over your face.
2. Powder: after foundation, set with Fuwatto Keep Powder or Brush Up Powder.
3. Brows: fill in with Quick Eyebrow S.
4. Eyeliner: draw a line with Prime Liquid Eyeliner Rich Keep or Micro Liquid Eyeliner.
5. Mascara: curl your lashes, apply Curl Keep Mascara Base, then a Super WP or Advanced Film mascara.
6. Removal: remove Super WP mascara with Speedy Mascara Remover, and Advanced Film mascara with warm water and face wash. Prime and Micro Liquid Eyeliner come off with warm water.
7. Eye care: as the last step of your skincare, apply Eye Esthetic Cream with its massage head.
8. Night care: after cleansing, apply Eyelash Serum EX or Premium EX to clean lashes.

Where to Buy Kiss Me Heroine Make

kachicollect is the simplest way to get Kiss Me Heroine Make from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the one you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name, for example キスミー ヒロインメイク ロングUPマスカラ スーパーWP N or キスミー ヒロインメイク プライムリキッドアイライナー リッチキープ. Paste the product URL into kachishop to get an instant quote with duties included and no request fee. This works for limited colours too, as long as they are listed on a Japanese store or marketplace.

ISEHAN warns that copies closely resembling Heroine Make eyeliners and mascaras are sold on online shopping and flea-market sites in Japan and abroad, and advises buying from trusted stores and sellers. On marketplaces such as eBay, check the seller as well as the full product name and shade number. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

FAQ

Is Heroine Make the same as Kiss Me?

Yes. Heroine Make is a brand in ISEHAN’s KISSME (Kiss Me) line, sold in Japan as キスミー ヒロインメイク, so Heroine Make products are often listed overseas as Kiss Me Heroine Make or simply Kiss Me.

Is Heroine Make a Japanese brand?

Yes. Heroine Make is made by ISEHAN, a Japanese cosmetics company, under its KISSME brand.

Who is the girl on Heroine Make packaging?

She is Princess Elizabeth Himeko (エリザベート・姫子), Heroine Make’s character, a princess from the “Kingdom of Beauty” who brings beauty items to the human world with her cat Sylphy.

What is Heroine Make best known for?

Its long-wear mascaras and eyeliners, especially Long UP Mascara Super WP N, the Advanced Film mascaras that come off with warm water, and Prime Liquid Eyeliner Rich Keep.

How much does Heroine Make cost in Japan?

Most items cost ¥726 to ¥2,640 in Japan: mascaras ¥1,320 to ¥1,980, eyeliners ¥726 to ¥1,430, and lash serums ¥1,320 to ¥2,640.

Which Heroine Make products come off with warm water?

The four Advanced Film mascaras and Curl Keep Mascara Base come off with warm water (about 38°C) worked into the lashes, followed by foamed face wash. Prime Liquid Eyeliner Rich Keep, Smooth Liquid Eyeliner Super Keep and Kageiro Secret Eyeliner SP Keep also come off with warm water, with face wash or soap if they feel hard to remove. The Super WP mascaras, Lash Hype, Curl Keep Mascara Base WP and Strong Curl Keeper WP need an oil cleanser or an eye makeup remover such as Speedy Mascara Remover.

Are there fake Heroine Make products?

ISEHAN says copies closely resembling Heroine Make eyeliners and mascaras have been found on online shopping and flea-market sites in Japan and abroad, and advises buying from trusted stores and sellers.

Can I buy Heroine Make outside Japan?

Yes. You can order it from Japan through kachicollect, from our catalog or with a purchase request for any listing on a Japanese store or marketplace, with worldwide shipping.

Conclusion: Where to Start With Kiss Me Heroine Make

Start with Long UP Mascara Super WP N for long-lasting lashes, or an Advanced Film mascara if you want easy warm-water removal, and add Prime Liquid Eyeliner Rich Keep for liner that lasts. Keep Speedy Mascara Remover on hand for the waterproof formulas, and use Blur Lasting Base with Fuwatto Keep Powder if your makeup slides off oily skin. For other Japanese makeup brands, see our KATE Tokyo guide.

Buying from kachicollect gets you Heroine Make shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.