Kiss Me Eyeliner: Prime vs Smooth and Every Heroine Make Liner

Kiss Me eyeliner is the Heroine Make (ヒロインメイク) eyeliner range from ISEHAN’s KISSME line, sold in Japan as キスミー ヒロインメイク. In Japan it includes five liquid liners, three pencil and gel liners and a limited glitter liner, priced from ¥726 to ¥1,430. Four of the liquid liners, including Prime Liquid Eyeliner Rich Keep and Micro Liquid Eyeliner, are ones Heroine Make says resist smudging yet come off with warm water, while Impact Liquid Eyeliner Super WP is a super waterproof bottle liner that needs an oil cleanser. This guide compares them all, based on Heroine Make’s official Japanese site.

What you’ll learn in this article:

• Every Kiss Me eyeliner sold in Japan, with prices, shades and brush or lead size
• Which ones come off with warm water and which need an oil cleanser
• Which Kiss Me eyeliner to choose for sharp wings, filling the gaps between lashes or a natural look, and how Prime and Smooth differ
• Heroine Make’s shadow and glitter liners for under-eye (aegyo-sal) looks
• How to use and remove them
• How to buy Kiss Me eyeliner from Japan

Kiss Me Eyeliner at a Glance

Heroine Make sells nine eyeliners in Japan: five liquid liners, three twist-up pencils and a limited glitter liner, from ¥726 to ¥1,430. The table below compares them by type, tip, price, shades, water resistance and how to remove them.

From Heroine Make’s official Japanese site and ISEHAN’s official online store (as of October 2026). Prices are manufacturer’s suggested retail prices in Japan. Shade counts exclude limited colours and are those for Japan. “Warm water” means Heroine Make says it comes off with warm water, and to use face wash or soap if it feels hard to remove; “Not specified” means Heroine Make’s page gives no removal instructions.

How to Choose a Kiss Me Eyeliner

Start with Prime Liquid Eyeliner Rich Keep if you want one all-round liquid liner; choose a pencil or gel liner instead for softer lines that fill the gaps between lashes:

• Sharp, long-lasting lines in many shades: Prime Liquid Eyeliner Rich Keep.
• Precise lines at the lash roots and lower lashes: Micro Liquid Eyeliner, with the finest brush.
• A lower-priced alternative to Prime: Smooth Liquid Eyeliner Super Keep.
• The beach, sport or long, sweaty days: Impact Liquid Eyeliner Super WP.
• Filling the lash line: Long Stay Sharp Gel Liner N or Quick Eyeliner S.
• A soft brown line: Soft Define Cream Pencil.
• Puffy under-eyes (aegyo-sal) or a defined double eyelid: Kageiro Secret Eyeliner SP Keep.

Prime vs Smooth Liquid Eyeliner

Both Prime Liquid Eyeliner Rich Keep and Smooth Liquid Eyeliner Super Keep have a 0.1 mm brush, are dye-free and come off with warm water. Prime (¥1,320 in Japan, six shades) is Heroine Make’s most durable brush-pen liner, resists rubbing as well as tears, sweat and sebum, and has a liquid-control system; Smooth Liquid Eyeliner Super Keep (¥1,100, three shades) is the lower-priced option that resists tears, sweat and sebum.

Kiss Me Liquid Eyeliners

Heroine Make makes five liquid eyeliners plus a limited glitter liner. Prime, Micro, Smooth and Kageiro are brush pens with fine tips that come off with warm water; Impact Liquid Eyeliner Super WP is a bottle liner removed with an oil cleanser.

Prime Liquid Eyeliner Rich Keep

Prime Liquid Eyeliner Rich Keep (プライムリキッドアイライナー リッチキープ) is Heroine Make’s main liquid liner and its most durable brush-pen liner, which it says resists tears, sweat, sebum and rubbing. It has a 0.1 mm brush, a liquid-control system that Heroine Make says keeps the line rich to the outer corner, and quick-drying ink, yet it is a film type that comes off with warm water.

Price in Japan	¥1,320 (0.4 mL)
Shades	01 Jet Black, 02 Brown Black, 03 Natural Brown, 04 Burgundy Brown, 05 Mocha Greige, 07 Charcoal Black
Brush	0.1 mm
Removal	Warm water (face wash or soap if needed)

• Dye-free

Micro Liquid Eyeliner

Micro Liquid Eyeliner (マイクロリキッドアイライナー), released on 8 September 2026, has a micro brush that Heroine Make says can draw lines as fine as 0.01 mm, on a short tip of about 5.2 mm for a steady hand. It is made for the outer corners, the gaps between lashes and the lower lash line, resists tears, sweat, sebum and rubbing, and comes off with warm water.

Price in Japan	¥1,320 (0.4 mL)
Shades	01 Black
Brush	Short micro brush (about 5.2 mm)
Removal	Warm water (face wash or soap if needed)

• Dye-free

Smooth Liquid Eyeliner Super Keep

Smooth Liquid Eyeliner Super Keep (スムースリキッドアイライナー スーパーキープ, ¥1,100) is a lower-priced alternative to Prime, with a firm 0.1 mm brush, in 01 Jet Black, 02 Bitter Brown and 03 Brown Black; Heroine Make says it resists tears, sweat and sebum and comes off with warm water. See our Kiss Me Smooth Liquid Eyeliner guide for its shades, how to use it and full ingredients.

Impact Liquid Eyeliner Super WP

Impact Liquid Eyeliner Super WP (インパクトリキッドアイライナー スーパーWP) is Heroine Make’s super waterproof liquid liner, a bottle with a fine brush. Heroine Make says its super-guard polymer resists tears, sweat, water and sebum, even at the beach or during sport, and that it holds up to rubbing. It comes in one deep 01 Jet Black and is removed with an oil cleanser.

Price in Japan	¥1,100 (2.5 g)
Shades	01 Jet Black
Brush	Fine brush
Removal	Oil cleanser

• Dye-free

Kageiro Secret Eyeliner SP Keep

Kageiro Secret Eyeliner SP Keep (影色シークレットアイライナー SPキープ, ¥990) is a sheer pink-beige “shadow colour” liner rather than a black one. Draw a line under the puffy area beneath your eyes and blend it with a finger for aegyo-sal, trace a double eyelid to define it, or draw in single brow hairs. Heroine Make says it is waterproof against tears, sweat, sebum and rubbing, yet comes off with warm water. It comes in 01 Pink Beige.

Price in Japan	¥990 (0.4 mL)
Shades	01 Pink Beige
Brush	0.1 mm
Removal	Warm water (face wash or soap if needed)

Twinkle Glitter Liner (Limited)

Twinkle Glitter Liner (トゥインクル グリッターライナー, ¥1,430) is a limited glitter liner released on 8 July 2026 while stocks last. Apply it over your eye makeup as a line on the upper lid or dot it under the eyes for large-glitter sparkle; Heroine Make says it resists tears, sweat, sebum and rubbing and comes off with warm water. It comes in 01 Sparkling Star.

Price in Japan	¥1,430 (4 g)
Shades	01 Sparkling Star (limited)
Brush	Fine brush
Removal	Warm water (face wash or soap if needed)

Kiss Me Pencil and Gel Eyeliners

Heroine Make makes three twist-up pencils: Long Stay Sharp Gel Liner N (gel), Quick Eyeliner S (the lowest-priced, ¥726 in Japan) and Soft Define Cream Pencil (browns only). All three are labelled waterproof.

Long Stay Sharp Gel Liner N

Long Stay Sharp Gel Liner N (ロングステイ シャープジェルライナーN) is a twist-up gel pencil with a soft 1.5 mm lead that Heroine Make says glides on and sets quickly, resisting tears, sweat, water, sebum and rubbing; it cites its own 12-hour wear test. Twist out about 1 mm at a time: the lead does not retract and can break if you twist out too much. It comes in 01 Black and 02 Dark Brown at ¥1,100.

Price in Japan	¥1,100 (0.08 g)
Shades	01 Black, 02 Dark Brown
Lead	1.5 mm gel
Removal	Not specified

Quick Eyeliner S

Quick Eyeliner S (クイックアイライナーS, ¥726) is Heroine Make’s lowest-priced liner, a twist-up pencil with a smooth 2 mm round lead and a smudge tip. Heroine Make says it is waterproof against tears, sweat and water. It is a renewal of Quick Eyeliner N, has no refills, and comes in 01 Black and 02 Brown.

Price in Japan	¥726 (0.1 g)
Shades	01 Black, 02 Brown
Lead	2 mm round
Removal	Not specified

Soft Define Cream Pencil

Soft Define Cream Pencil (ソフトディファイン クリームペンシル, ¥1,320) is a creamy brown pencil in shades that Heroine Make says were developed with a makeup artist to blend with eye colour. Its slim oval lead traces the lash line, and Heroine Make says it is waterproof against tears, sweat, sebum and rubbing. Gently lift the outer corner and trace the lash roots from underneath to fill the gaps. It comes in 01 Natural Brown, 02 Hazel Brown and 03 Cherry Brown.

Price in Japan	¥1,320 (0.1 g)
Shades	01 Natural Brown, 02 Hazel Brown, 03 Cherry Brown
Lead	Slim oval
Removal	Not specified

How to Use and Remove Kiss Me Eyeliner

For the brush-pen liquid liners, shake the pen lightly with the cap on before each use, draw a thin line along the lashes from the inner to the outer corner, then extend it along the curve of your eyelid. Heroine Make recommends storing Prime Liquid Eyeliner Rich Keep and Smooth Liquid Eyeliner Super Keep on their side and Micro Liquid Eyeliner tip-up.

To remove the warm-water-removable liners (Prime, Micro, Smooth, Kageiro and Twinkle), use warm water; if they feel hard to remove, use face wash or soap. Remove Impact Liquid Eyeliner Super WP with an oil cleanser. Heroine Make’s pages do not give removal instructions for the pencil and gel liners.

Where to Buy Kiss Me Eyeliner

kachicollect is the simplest way to get Kiss Me eyeliner from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the one you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name, for example キスミー ヒロインメイク プライムリキッドアイライナー リッチキープ, キスミー ヒロインメイク マイクロリキッドアイライナー or キスミー ヒロインメイク ロングステイ シャープジェルライナーN. Paste the product URL into kachishop to get an instant quote with duties included and no request fee. This works for limited colours too, as long as they are listed on a Japanese store or marketplace.

On marketplaces such as eBay, check the full product name and shade number, as several Kiss Me liners look alike: Prime Liquid Eyeliner Rich Keep has new packaging but the same container and formula, and Quick Eyeliner S replaced Quick Eyeliner N. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

Discover more from the brand in our Kiss Me Heroine Make guide.

FAQ

Which Kiss Me eyeliner is best?

For most people, Prime Liquid Eyeliner Rich Keep: it is Heroine Make’s most durable brush-pen liner, comes in six regular shades and still comes off with warm water. Choose Micro Liquid Eyeliner for the finest lines and Long Stay Sharp Gel Liner N for a gel pencil.

Is Kiss Me eyeliner waterproof?

Eight of the nine are. Heroine Make labels every Kiss Me eyeliner waterproof except the limited Twinkle Glitter Liner, which it calls long-wearing; Prime Liquid Eyeliner Rich Keep and Impact Liquid Eyeliner Super WP are its super waterproof formulas. Waterproof here does not mean hard to remove: most of the liquid liners still come off with warm water.

What’s the difference between Kiss Me Prime and Smooth liquid eyeliner?

Both have a 0.1 mm brush, are dye-free and come off with warm water. Prime (¥1,320 in Japan, six shades) is the more durable, rubbing-resistant liner with a liquid-control system; Smooth (¥1,100, three shades) is the lower-priced option.

Does Kiss Me eyeliner come off with warm water?

These come off with warm water: Prime Liquid Eyeliner Rich Keep, Micro Liquid Eyeliner, Smooth Liquid Eyeliner Super Keep, Kageiro Secret Eyeliner SP Keep and Twinkle Glitter Liner. Impact Liquid Eyeliner Super WP is the bottle liner Heroine Make suggests for the beach or sport, and the only one that needs an oil cleanser.

Why is my Kiss Me liquid eyeliner pale or not flowing?

Shake it with the cap on, leave it tip-down for a few minutes, then wipe the tip on a tissue. Heroine Make says foundation, sweat or sebum on the brush can stop the flow, and that storing Prime or Smooth upright can make the colour paler, so store them on their side.

Does Kiss Me eyeliner come in brown?

Yes. Prime Liquid Eyeliner Rich Keep has several browns, Smooth Liquid Eyeliner Super Keep has 02 Bitter Brown and 03 Brown Black, Long Stay Sharp Gel Liner N has 02 Dark Brown, Quick Eyeliner S has 02 Brown, and Soft Define Cream Pencil comes only in browns.

What is the thinnest Kiss Me eyeliner?

Micro Liquid Eyeliner, which Heroine Make says can draw lines as fine as 0.01 mm. Prime, Smooth and Kageiro have 0.1 mm brushes.

Is Kiss Me eyeliner good for oily eyelids?

Heroine Make says all its eyeliners except Quick Eyeliner S are formulated to resist sebum; Prime Liquid Eyeliner Rich Keep and Impact Liquid Eyeliner Super WP are its most durable.

Can I buy Kiss Me eyeliner outside Japan?

Yes. You can order it from Japan through kachicollect, from our catalog or with a purchase request for any listing on a Japanese store or marketplace, with worldwide shipping.

Conclusion: Which Kiss Me Eyeliner Is Right for You?

Start with Prime Liquid Eyeliner Rich Keep for long-lasting liquid lines that still come off with warm water, Micro Liquid Eyeliner for precise detail, or Long Stay Sharp Gel Liner N for an easy gel pencil. For sport or the beach, choose Impact Liquid Eyeliner Super WP. To complete the look, see our Kiss Me mascara guide and Kiss Me eyebrow guide, and for other Japanese eyeliners, our KATE eyeliner guide and CANMAKE eyeliner guide.

Buying from kachicollect gets you Kiss Me eyeliner shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.