Kiss Me Primer Guide: Heroine Make and Ferme Makeup Bases

Kiss Me primer means the makeup bases (化粧下地) from ISEHAN’s KISSME (キスミー) brands: Heroine Make Blur Lasting Base, four Kiss Me Ferme primers, and two primers from Base Direction, a Kiss Me Ferme base-makeup series. In Japan they cost from ¥1,100 to ¥2,860, and all but one have SPF. Heroine Make Blur Lasting Base (¥1,760, SPF50+ PA++++) is the sebum-control primer for oily skin, while the Ferme and Base Direction primers range from a moisturising UV primer to a semi-glow tone-up base. This guide compares them all, based on the official Japanese sites.

What you’ll learn in this article:

• Every Kiss Me primer in this guide, with prices, sizes, SPF and shades
• Which Kiss Me primer to choose for oily skin, dry skin, redness, dullness or pores
• The difference between Heroine Make, Kiss Me Ferme and Base Direction primers
• How to apply each one
• How to buy Kiss Me primer from Japan

Kiss Me Primers at a Glance

This guide compares seven Kiss Me primers: one from Heroine Make, four from Kiss Me Ferme and two from Base Direction, priced from ¥1,100 to ¥2,860 in Japan. The table below compares them by line, main purpose, SPF, price and shades.

From the official Japanese sites of Heroine Make, Kiss Me Ferme and Base Direction (as of October 2026). Prices are manufacturer’s suggested retail prices in Japan. BB creams, and primers from ISEHAN’s separate KISS brand, are not covered. For lash primers, see our Kiss Me mascara base guide.

How to Choose a Kiss Me Primer

Start with Heroine Make Blur Lasting Base if your makeup slides off oily skin, or Kiss Me Ferme Serum Care UV Primer if you want a moisturising everyday UV primer:

• Oily skin and shine: Heroine Make Blur Lasting Base, or the lower-priced Kiss Me Ferme Lasting UV Protect Base.
• Dry skin or a skincare-like feel: Kiss Me Ferme Serum Care UV Primer, or Base Direction Lift Primer UV.
• Redness and acne marks: Blur Lasting Base in 02 Pale Green.
• Yellow dullness: Blur Lasting Base in 01 Icy Lavender, or Color Control Primer in 02 Nuance Blue.
• Pale or tired-looking skin: Base Direction Color Control Primer in 01 Nuance Pink.
• A semi-glow finish: Kiss Me Ferme Wonder Beauty Primer SP.
• Visible pores on the nose or cheeks: Kiss Me Ferme Poreless Point Base, over your usual primer.

Heroine Make Primer: Blur Lasting Base (Makeup Primer)

Heroine Make Blur Lasting Base (ブラー ラスティングベース) is Kiss Me’s sebum-control primer, labelled “Makeup Primer” on the package. Heroine Make says its “Oil Mute” formula, with three ingredients that prevent sebum from breaking down makeup, keeps skin matte and blocks shine for hours, citing its own 10-hour wear data. Pore-correcting powders give a “blur” finish that smooths the look of pores and uneven texture, and it has SPF50+ PA++++. It contains moisturising ingredients including hyaluronic acid, Lipidure® (polyquaternium-51), jojoba seed oil, rosehip oil and squalane. Heroine Make also makes lash primers, so if you searched for a “Heroine Make primer” for your lashes, see our Kiss Me mascara base guide.

Price in Japan	¥1,760 (28 mL)
SPF / PA	SPF50+ PA++++
Shades	01 Icy Lavender, 02 Pale Green
Finish	Matte (sebum control), tone-up

01 Icy Lavender corrects yellow dullness for a clearer look, and 02 Pale Green naturally corrects redness and acne marks; only 02 Pale Green contains centella asiatica extract (CICA), which Heroine Make lists as a moisturising ingredient. Heroine Make says makeup lasts longer when you set it with its Brush Up Powder or Fuwatto Keep Powder.

Kiss Me Ferme Primers

Kiss Me Ferme (キスミー フェルム) makes four primers: Serum Care UV Primer for moisture, Wonder Beauty Primer SP for a glow, Lasting UV Protect Base for oily skin, and Poreless Point Base for pores. All except Poreless Point Base have SPF50+ PA++++. Older Kiss Me Ferme bases you may still see listed online, such as Tone Up Makeup Base or Bright Up Base, are not in the current official base-makeup lineup (as of October 2026), so check the product name before you order.

Serum Care UV Primer

Kiss Me Ferme Serum Care UV Primer (セラムケアUVプライマー, ¥1,540) is what Kiss Me Ferme calls a high-performance skincare UV primer, made to protect skin from UV, dryness, rough skin and makeup breakdown. Its watery texture pairs with SPF50+ PA++++, and Kiss Me Ferme says it adheres smoothly to improve how foundation goes on and prevent creasing, citing its own 24-hour wear data. Its moisturising ingredients include two vitamin C derivatives, an azelaic acid derivative, glutathione, niacinamide, hyaluronic acid and collagen.

Price in Japan	¥1,540 (22 g)
SPF / PA	SPF50+ PA++++
Shades	Natural (sheer)
Finish	Moist, smooth

Wonder Beauty Primer SP

Kiss Me Ferme Wonder Beauty Primer SP (ワンダービューティプライマーSP, ¥1,980) is a thin, semi-glow primer that Kiss Me Ferme says helps foundation adhere closely. Despite its thin film, it covers dullness, uneven tone and pores; rose pigments give a natural tone-up, and lavender pearls give a refined semi-glow finish. It has SPF50+ PA++++ and contains niacinamide, hyaluronic acid, collagen, royal jelly extract, chamomile extract, human-type ceramide, damask rose extract and centella asiatica extract.

Price in Japan	¥1,980 (27 mL)
SPF / PA	SPF50+ PA++++
Shades	Nuance Rose
Finish	Semi-glow, tone-up

Lasting UV Protect Base

Kiss Me Ferme Lasting UV Protect Base (ラスティングUVプロテクトベース, ¥1,210) is the lower-priced Kiss Me primer for shine and stickiness. Kiss Me Ferme says it absorbs the sebum that causes makeup to break down, keeping the finish all day, citing its own 10-hour wear data. Its thin film covers dullness and uneven tone, a soft-focus formula blurs pores and uneven texture, and the Natural shade evens out skin tone. It has SPF50+ PA++++ and contains hyaluronic acid, collagen, royal jelly extract and chamomile extract.

Price in Japan	¥1,210 (28 mL)
SPF / PA	SPF50+ PA++++
Shades	Natural
Finish	Soft focus

Poreless Point Base

Kiss Me Ferme Poreless Point Base (毛穴レスポイントベース, ¥1,100) is a spot primer for pores, made for uneven pore texture, pore shadows and foundation settling into pores. Kiss Me Ferme says its “flat skin” formula uses colour and light to make pores look smoother, a sebum-absorbing powder prevents shine and makeup breakdown, and it is waterproof against sweat and water. It comes in one Sheer Beige shade. Apply it after your primer, only where pores bother you.

Price in Japan	¥1,100 (12 g)
SPF / PA	Not listed
Shades	Sheer Beige
Finish	Pore-blurring, waterproof

Base Direction Primers (Kiss Me Ferme)

Base Direction (ベースディレクション) is a Kiss Me Ferme base-makeup series built around “protein” (hydrolyzed eggshell membrane, a moisturising ingredient), and its products are sold as キスミー フェルム ベースディレクション. Its two primers come in pump tubes; store them cap-down and press with the nozzle facing down. Both are fragrance-free.

Lift Primer UV

Base Direction Lift Primer UV (リフトプライマーUV, ¥2,860) is a serum-like primer that Base Direction says gives skin a plump, firm-looking finish as a makeup effect. It is 88% serum ingredients, including protein (hydrolyzed eggshell membrane), niacinamide and “Polylift” (almond extract, described as a firmness-support ingredient), plus 15 amino acids, hyaluronic acid, collagen, royal jelly extract and chamomile extract. It has SPF50+ PA++++ and smooths the look of pores and uneven texture.

Price in Japan	¥2,860 (35 g)
SPF / PA	SPF50+ PA++++
Shades	01 Natural (sheer pink)
Finish	Moist, smooth

• Fragrance-free

Color Control Primer

Base Direction Color Control Primer (カラーコントロールプライマー, ¥2,860) is a serum-like primer that uses colour and light to correct skin tone for a clearer look. It is 73% serum ingredients, with the same protein, niacinamide and amino acids as Lift Primer UV, and it covers uneven tone, pores and texture. 01 Nuance Pink brings out healthy colour, and 02 Nuance Blue corrects yellow dullness. It has SPF30 PA++, lower than the other Kiss Me primers with SPF.

Price in Japan	¥2,860 (37 g)
SPF / PA	SPF30 PA++
Shades	01 Nuance Pink, 02 Nuance Blue
Finish	Tone-up

• Fragrance-free

How to Apply Kiss Me Primer

Apply a Kiss Me primer after skincare: take an appropriate amount in your palm and smooth it evenly over your whole face. Shake Blur Lasting Base, Wonder Beauty Primer SP and Lasting UV Protect Base well with the cap on before use. For the Base Direction pump tubes, press the pump a few times until the product comes out when you first use them.

Poreless Point Base is the exception: smooth on your primer first, then apply it only where pores bother you. Follow with foundation; Kiss Me Ferme and Base Direction say their primers give the best finish with their own foundations.

Where to Buy Kiss Me Primer

kachicollect is the simplest way to get Kiss Me primer from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the one you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name, for example キスミー ヒロインメイク ブラー ラスティングベース, キスミー フェルム セラムケアUVプライマー or キスミー フェルム ベースディレクション リフトプライマーUV. Paste the product URL into kachishop to get an instant quote with duties included and no request fee.

On marketplaces such as eBay, check the full product name and shade: Heroine Make Blur Lasting Base comes in two colours, Icy Lavender and Pale Green, and some listings use older Kiss Me Ferme base names that are no longer in the official lineup. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

Discover more from the brand in our Kiss Me Heroine Make guide.

FAQ

What is the best Kiss Me primer?

It depends on your skin: Heroine Make Blur Lasting Base is the Kiss Me primer for oily skin and shine, Kiss Me Ferme Serum Care UV Primer is the moisturising everyday UV primer, and Wonder Beauty Primer SP gives a semi-glow finish.

Which Kiss Me primer is best for oily skin?

Heroine Make Blur Lasting Base, with its “Oil Mute” sebum-control formula, or the lower-priced Kiss Me Ferme Lasting UV Protect Base, which absorbs sebum. Add Poreless Point Base on areas where pores show.

Which Kiss Me primer is best for dry skin?

Kiss Me Ferme Serum Care UV Primer, a watery skincare UV primer made to protect skin from dryness, or Base Direction Lift Primer UV, which is 88% serum ingredients.

Is a makeup base the same as a primer?

Yes. In Japan, primers are called makeup bases (化粧下地, keshō shitaji), so Kiss Me’s “bases” and “primers” do the same job: they go on after skincare and before foundation.

Is Heroine Make primer the same as Kiss Me primer?

Yes. Heroine Make is a KISSME brand, so Heroine Make Blur Lasting Base is a Kiss Me primer, sold in Japan as キスミー ヒロインメイク ブラー ラスティングベース. Kiss Me Ferme and Base Direction are other KISSME lines.

Does Kiss Me primer have SPF?

Most do. Blur Lasting Base, Serum Care UV Primer, Wonder Beauty Primer SP, Lasting UV Protect Base and Lift Primer UV have SPF50+ PA++++, Color Control Primer has SPF30 PA++, and Poreless Point Base lists no SPF.

Which Kiss Me primer covers redness?

Heroine Make Blur Lasting Base in 02 Pale Green, which Heroine Make says naturally corrects redness and acne marks.

Does Kiss Me make a mascara primer?

Yes. Heroine Make makes Curl Keep Mascara Base and other lash primers; see our Kiss Me mascara base guide.

Can I buy Kiss Me primer outside Japan?

Yes. You can order it from Japan through kachicollect, from our catalog or with a purchase request for any listing on a Japanese store or marketplace, with worldwide shipping.

Conclusion: Which Kiss Me Primer Is Right for You?

Choose Heroine Make Blur Lasting Base for oily skin, in Icy Lavender for dullness or Pale Green for redness. Choose Kiss Me Ferme Serum Care UV Primer for a moisturising UV primer, Wonder Beauty Primer SP for a glow, and Lasting UV Protect Base as the lower-priced option for shine. To complete the look, see our Kiss Me mascara guide, and for other Japanese primers, our KATE primer guide and CANMAKE foundation and primer guide.

Buying from kachicollect gets you Kiss Me primer shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.