New Kuromi Merch From Japan: October 2026

Last updated: 3 October 2026

This is our monthly round-up of new Kuromi merch in Japan. It covers Sanrio’s own goods from its official online store, Sanrio Online Shop, as well as collabs and licensed goods from other Japanese brands, and we add new items each week as they’re announced. Most of these are sold only in Japan, so we also explain how to get them from abroad.

In this article:

• Which new Kuromi items go on sale or open for orders in October 2026
• Prices, release dates and purchase limits, taken from Sanrio’s and each brand’s official pages
• How to get them if you live outside Japan

Latest Update

3 October: First edition. Kuromi’s birthday is 31 October, so October is her busiest month. Sanrio’s new All-Black Kuromi Mode Series comes out on 8 October, alongside her Cookie Fluffy Bear mascot holder, both with purchase limits on launch week. Godiva’s Kuromi Halloween set and the Cosme Kitchen collab are already out, and we’ve also added Don Quijote’s birthday goods, the 8 THE THALASSO u hair care kit, Majestic Legon, the Paseos hoodies and the Sanrio Party Land limited set. We’ll add more as new items are announced.

October 2026 Release Calendar

Status as of 3 October 2026. Prices are as listed by Sanrio and each brand.

Sanrio also says its own new goods will mostly be released on Thursdays from October onwards, so most new Sanrio items will appear on Thursdays.

All-Black Kuromi Mode Series

The All-Black Kuromi Mode Series (まっくろクロミモードシリーズ) is a new Sanrio series released in Kuromi’s birthday month, with Kuromi wearing black-and-white fashion in three styles: gothic, girly and casual. It has 12 items and comes out on 8 October at Sanrio shops, Sanrio corners in department stores and Sanrio Online Shop, where it goes on sale at 10:00.

Source: Sanrio’s official news, checked on 3 October 2026.

The plush is the centrepiece, a deluxe birthday edition of Kuromi in a gothic outfit with lots of frills and ribbons. The mascot holders, mini bag charms and straps each come in the three styles, and the mini bag charms are palm-sized bag-shaped pouches for small things such as lip balm, sweets or earphones. The binder holds trading cards or instant photos in two-tier clear pockets and comes with three original cards, and the nail tips are a set of 24 with a Kuromi face part and heart-shaped stones.

The secret mascot comes in eight designs packed at random, so you can’t choose the design. Sanrio has set purchase limits for launch week: Sanrio shops sell one of each item per design per person from 8 to 12 October, and Sanrio Online Shop sells two from 8 to 14 October. Secret mascots are limited to eight per person.

Cookie Fluffy Bear Mascot Holder

Sanrio’s Cookie Fluffy Bear Design Series (クッキーもこもこベアデザインシリーズ) dresses seven characters, including Kuromi, in cookie-themed apron dresses, fluffy bear hats and fluffy boots. Kuromi’s item in the series is the mascot holder at ¥2,497, with a fluffy bear hat with cookie ears, a cookie-print apron and a bear-face carabiner. It comes out on 8 October with the same launch-week purchase limits as the All-Black Kuromi Mode Series.

Sanrio Party Land: Sanrio Shop Limited Set

This is a limited set for the Nintendo Switch game Sanrio Party Land (サンリオ パーティランド), sold only by Sanrio Shop and Sanrio Online Shop. It costs ¥11,000 and comes out on 29 October. Alongside the game, it includes a figure set of Hello Kitty, My Melody, Pompompurin, Cinnamoroll and Kuromi, and a special NFC card that unlocks limited costumes in the game.

Sanrio Online Shop took pre-orders from Sanrio+ members on a first-come basis until 24 September, and that window has closed. Participating Sanrio shops are selling the set through a pre-release lottery. Sanrio says the game can also be played on Nintendo Switch 2.

Collabs and Licensed Goods

GODIVA × Kuromi Halloween

GODIVA, the chocolatier, sells a Kuromi set in its Black Cat Collection for Halloween: three Crispy Chocolate pieces with a Kuromi plush charm at ¥4,070. It’s sold on GODIVA’s official online shop in Japan from 1 to 31 October, while stocks last. A Pompompurin set is sold alongside it.

Don Quijote Kuromi Birthday Goods

Don Quijote, Japan’s best-known discount chain, celebrates Kuromi’s birthday with a series of goods sold only at its stores, rolling out from early October. The line-up includes mini pouches at ¥2,200, a headband and holder set at ¥3,300, “petakyara” figures at ¥1,430, coin purses with a mascot at ¥1,650, a bijou claw clip at ¥1,430 and a boa claw clip at ¥2,200, all in Kuromi’s colours.

8 THE THALASSO u × Kuromi Hair Care Kit

8 THE THALASSO u is a Japanese hair care brand built around serum-based shampoo and treatment. Its first Kuromi collab is a special kit of shampoo and hair treatment, 475 mL each, with Kuromi worked into the “8” of the brand logo, at ¥3,410. It’s sold only at Don Quijote group stores, rolling out from 12 October.

Cosme Kitchen × My Melody & Kuromi

Cosme Kitchen, a Japanese select shop for natural and organic beauty, released its first collab with My Melody and Kuromi on 2 October. Kuromi’s items include an aromatic lip balm with case at ¥4,400, a color balm in Cosmic Haze at ¥2,200, a lavender and cedarwood hand cream at ¥1,540, and a folding mirror at ¥2,750. It’s sold at Cosme Kitchen stores and its online stores.

Majestic Legon × My Melody & Kuromi

Majestic Legon, a Japanese women’s fashion brand, releases a My Melody and Kuromi collection on 9 October, with a Kuromi version in black of each item: a camisole set with bolero at ¥8,800 and a heart bag at ¥9,900. It’s sold at Majestic Legon stores and on CITYHILL ONLINE STORE from 10:00 on 9 October.

Paseos Kuromi Zip Boa Hoodies

Paseos, a Japanese clothing chain, releases fluffy zip-up boa hoodies in Sanrio designs on 7 October. The Kuromi version comes in two styles: one with a character embroidery in sizes M and L at ¥2,409, and one with a tail embroidery in size 3L at ¥2,739. They’re sold at Paseos stores and on its online store, Paseos Net, from 10:00 on 7 October.

Other Kuromi Events This Month

• KUROMI’S MYSTERIOUS DEPARTMENT STORE (19 October – 1 November): A free-entry Kuromi event at MEDIA DEPARTMENT TOKYO in Shibuya, with event goods such as a mascot at ¥2,860 and a T-shirt at ¥4,950. The full goods line-up is due to be announced on 12 October.
• Menba Tadokoro Shoten × Kuromi ramen (5 October – 30 November): The miso ramen chain serves a Kuromi collab ramen with a random figure charm at ¥2,420, with a birthday special from 29 October to 4 November.
• Kuromi designer signing (10 October): Sanrio’s Kuromi designer draws and signs illustration boards at Sanrio NISHIGINZA in Tokyo, with places allocated by lottery to Sanrio+ members.
• Kuromi Room at Tokyo Dome Hotel (from 1 October): New original goods, a plush, eye mask and pouch set, for guests staying in the hotel’s Kuromi Room.

Why You Can’t Order These From Outside Japan

Sanrio Online Shop delivers only to addresses in Japan. Sanrio also runs a separate store that ships from Japan to other countries, Sanrio Online Shop Direct from Japan, but it carries a smaller range than the main Japanese store. The collab and licensed goods are sold through Japanese stores and online shops, many of which also deliver only within Japan.

For a wider look at what stays in Japan, see our guide to Japan-exclusive Sanrio merchandise. If you’re after Kuromi collabs with other brands, see our Kuromi collab round-up.

How to Get New Kuromi Merch From Outside Japan

kachicollect

Choose from the Characters category on kachicollect, or request an item that isn’t in our catalog yet with the product link from Sanrio Online Shop or the brand’s Japanese online shop. When you order, we place the order in Japan for you, check each item when it arrives, and ship it to you with tracking. There are no proxy fees: you pay the item price plus shipping, and the total including duties is shown before you pay.

For the All-Black Kuromi Mode Series, Sanrio Online Shop goes on sale at 10:00 on 8 October, Japan time, with a limit of two of each item per design until 14 October.

Sanrio Online Shop Direct From Japan

This is Sanrio’s own store for overseas buyers, and it ships from Japan to a limited list of countries. It carries a smaller range than the main Japanese store, and collab and licensed goods sold by other brands aren’t part of it. It’s worth checking for regular items if your country is on the list.

Proxy Services

Proxy shopping services buy from Japanese stores on your behalf and forward the parcel. The service fee they show is only the starting point: international shipping, payment charges and other costs are added along the way, so the final amount is hard to predict until the end. On kachicollect, ordering, checking and delivery are covered by one price shown before you pay.

Resale Marketplaces

Limited Kuromi items, such as launch-week Sanrio releases and event-only goods, can appear on resale sites after they sell out, usually above the original price. If you buy from a reseller, check the item’s original price and whether the seller actually has it in hand.

Tips Before You Buy

• Check the release time in your time zone. The All-Black Kuromi Mode Series goes on sale on Sanrio Online Shop at 10:00 on 8 October, Japan time (UTC+9), which may be the night of 7 October where you live.
• Expect purchase limits on launch week. The All-Black Kuromi Mode Series and the Cookie Fluffy Bear series are limited per person until 12 October in shops and 14 October online.
• Secret items are random. You can’t choose the design of a secret mascot.
• Check the sizes. The Paseos hoodies use Japanese sizes (M, L and 3L), so check the size chart before you order.
• Check where each item is sold. The Don Quijote birthday goods and the 8 THE THALASSO u kit are sold only at Don Quijote group stores, and the GODIVA set only on GODIVA’s online shop in Japan.

Frequently Asked Questions

When is Kuromi’s birthday?

Sanrio lists Kuromi’s birthday as 31 October, which is why so many Kuromi goods come out in October. Her debut year is 2005.

Does Sanrio Japan ship Kuromi merch overseas?

Sanrio Online Shop, the main Japanese store, delivers only within Japan. Sanrio Online Shop Direct from Japan ships to some countries, but it carries a smaller range.

When does Sanrio release new Kuromi goods?

Sanrio announces its own new goods on its official news site, often about a week before release. From October 2026, Sanrio’s own new goods are mostly released on Thursdays.

Are these Kuromi items sold outside Japan?

Most of them are sold through Japanese stores and online shops. Several are sold only through one chain in Japan, such as the Don Quijote birthday goods and the 8 THE THALASSO u kit.

Conclusion

October’s Kuromi news is led by Sanrio’s All-Black Kuromi Mode Series on 8 October, along with the GODIVA Halloween set, Don Quijote’s birthday goods and the Cosme Kitchen collab. Most of these goods are sold only through Japanese stores and online shops, and launch-week items can sell out quickly.

The simplest way to get them is to choose from the Characters category on kachicollect, or request an item with its product link. We place the order in Japan for you, check each item when it arrives and ship it to you with tracking. You pay the item price plus shipping with no proxy fees, and the total including duties is shown before you pay. Sign up free and get a 40% OFF shipping coupon, valid for 14 days. We’ll keep adding October’s new Kuromi releases to this page as they’re announced.

See all issues of our monthly Kuromi news: Kuromi News