KATE Foundation Guide: Jelly, Liquid, Powder and BB Compared

KATE foundation comes in seven types in Japan from KATE (ケイト), the Kanebo Cosmetics makeup brand: the Jelly Foundation and Jelly Liquid Foundation from its Jellyfish in the Moonlight line, Airy Change Liquid, Virtual Skin Maker, Cover Shield Powder Foundation, the web-exclusive Rare Paint Foundation N, and The BB. Prices in Japan range from ¥1,540 to ¥2,530. This guide compares them all, with finish, coverage, SPF, shades and prices, based on KATE’s official pages.

What you’ll learn in this article:

• Every current KATE foundation at a glance, with finish, SPF, shades and prices
• Which KATE foundation to choose for glow, a light feel, high coverage or oily skin
• What’s new in KATE’s Jellyfish in the Moonlight base makeup line
• Which primers and powders KATE pairs with its foundations
• How to get KATE foundation from Japan

KATE Foundation at a Glance

The Jelly Foundation and Jelly Liquid Foundation are KATE’s glow foundations, Airy Change Liquid is its lightest, and Virtual Skin Maker, Cover Shield and Rare Paint Foundation N focus on coverage. The table below compares all seven.

From KATE’s official Japanese site and Kao’s official online shop, My Kao Mall (as of October 2026). Shade counts are for Japan; official KATE sites in other countries may list different shades. Rare Paint Foundation N 101 is SPF35 PA++++, and Jelly Foundation 04 is SPF25 PA++.

How to Choose a KATE Foundation

Choose by the finish you want: a Jelly foundation for long-lasting glow, Airy Change Liquid for a light feel, Virtual Skin Maker, Cover Shield or Rare Paint Foundation N for coverage, and The BB for an all-in-one base.

• Glowy skin that lasts: Jelly Foundation for more coverage, or Jelly Liquid Foundation for a thinner, fresher layer.
• A weightless feel: Airy Change Liquid, which KATE says covers pores lightly and stays ultra-light all day.
• High coverage: Virtual Skin Maker for a bright glow, Cover Shield Powder Foundation for a powder finish, or Rare Paint Foundation N for a waterproof glow.
• Dry or oily skin in one step: The BB (Cover & Moist Coating) for dry skin, or The BB (Cover & Oil Block) for oily skin.
• Deeper skin tones: Rare Paint Foundation N, which includes 101, a shade KATE describes as a deep tan colour.

Colours can look different on screen, so check KATE’s swatches before you order. For another Japanese brand, compare our CANMAKE foundation and primer guide.

KATE Jellyfish in the Moonlight Foundations

Jellyfish in the Moonlight (月夜の海月) is KATE’s all-new base makeup line, built on a “jelly” formula for glow that KATE says lasts all day. It includes two foundations, the Jelly Foundation (¥2,530) and Jelly Liquid Foundation (¥2,310), with a Jelly Cushion Foundation listed as coming soon.

Both foundations share KATE’s “Jelly Link” technology, which KATE says forms a flexible network that clings to the skin and holds glow and coverage in place as the skin moves; “Moonlight Pearl” (bismuth oxychloride), which KATE says stays bright without looking dull when mixed with sebum; and a marine serum complex with hyaluronic acid, niacinamide and hydrolyzed conchiolin protein. KATE says both keep their colour and avoid a powdery look for 10 hours, based on its own testing (results vary).

Jelly Foundation

Japanese name	ケイト ジュレリープファンデーション
Price in Japan	¥2,530 (25 g, with spatula); refill ¥2,200
SPF	SPF30 PA++ (04: SPF25 PA++)
Shades	6: 00P, 00, 01, 02, 03, 04

KATE Jelly Foundation (ケイト ジュレリープファンデーション), called Jelly-Gloss Lasting Foundation on KATE’s Malaysia site, suits anyone who wants glow and high coverage: a serum-like jelly in a jar, applied with the included spatula, that KATE says covers pores and uneven texture, resists shine all day and doesn’t look powdery as it dries. The matching Jelly Puff (¥660) is sold separately. The foundation is sold in some stores and online in Japan. KATE’s site lists it as No. 1 among new gel foundations in the @cosme Best Cosmetics Awards 2026 (first half).

Jelly Liquid Foundation

Japanese name	ケイト ジュレリープリキッドファンデーション
Price in Japan	¥2,310 (25 mL); refill ¥2,090
SPF	SPF30 PA++
Shades	6: 00P, 00, 01, 02, 03, 04

KATE Jelly Liquid Foundation (ケイト ジュレリープリキッドファンデーション), called Jelly-Gloss Lasting Liquid Foundation on KATE’s Malaysia site, suits anyone who wants glow with a thinner, fresher layer: KATE says its “thin wrapping jelly” spreads out like water, covers pores, texture and uneven tone, and resists shine all day. It’s sold in some stores and online in Japan.

The Jelly Cushion Foundation (ジュレリープクッションファンデーション) is listed on Kao’s official shop from October 2026 at ¥2,970 (refill ¥2,420), in 4 shades with SPF50+ PA++++.

Other KATE Foundations

KATE’s other foundations in Japan are Airy Change Liquid (¥1,760) for a light feel, Virtual Skin Maker (¥1,980) for a bright, high-coverage glow, Cover Shield Powder Foundation (¥1,760) for powder coverage, Rare Paint Foundation N (¥1,980) for waterproof glow, and The BB (¥1,540) as an all-in-one.

Airy Change Liquid

Japanese name	ケイト エアリーチェンジリキッド
Price in Japan	¥1,760 (25 mL)
SPF	SPF30 PA+++
Shades	4: 00, 01, 02, 04

KATE Airy Change Liquid (ケイト エアリーチェンジリキッド), called Airy Change Lasting Liquid Foundation on KATE’s Malaysia site, suits anyone who wants coverage without weight: KATE says it spreads like water, then turns silky, covers pores and uneven texture lightly, and keeps an ultra-light finish all day. KATE says its formula resists sweat and sebum and clings to the skin to stop dryness from lifting the foundation, and KATE says its colours brighten the skin without dullness. It comes in a tube; shake well before use.

Virtual Skin Maker

Japanese name	ケイト バーチャルスキンメイカー
Price in Japan	¥1,980 (25 mL)
SPF	SPF30 PA+++
Shades	6: 00, 01, 02, 03, 04, 06

KATE Virtual Skin Maker (ケイト バーチャルスキンメイカー) suits anyone who wants high coverage with a bright glow: KATE says its elastic film fits the skin smoothly, covers pores and uneven tone, and keeps its coverage and bright glow for a long time. It contains water-soluble collagen and sodium hyaluronate for moisture, and it comes in a pump bottle.

Cover Shield Powder Foundation

Japanese name	ケイト カバーシールド パウダーファンデーション
Price in Japan	¥1,760 (9 g); case ¥660, sold separately
SPF	SPF18 PA+++
Shades	6: 00, 01, 02, 03, 04, 06

KATE Cover Shield Powder Foundation (ケイト カバーシールド パウダーファンデーション) suits anyone who prefers a powder foundation: KATE says it clings to the skin to cover pores, uneven texture and dullness, gives a bright finish without looking heavy, and resists shine and wear for a long time even when you sweat, without feeling dry. Use it dry with the included sponge, and set it in the separately sold case with a mirror.

Rare Paint Foundation N

Japanese name	ケイト レアペイントファンデーションN
Price in Japan	¥1,980 (11 g)
SPF	SPF41 PA++++ (101: SPF35 PA++++)
Shades	4: 01 slightly light, 02 standard, 04 slightly deep, 101 deep tan

• Waterproof

KATE Rare Paint Foundation N (ケイト レアペイントファンデーションN) is a web-exclusive, high-coverage foundation that KATE says covers pores, acne marks and uneven tone with a glowy finish that doesn’t look heavy. KATE says it’s waterproof against sweat and water and contains sodium hyaluronate and hydrolyzed collagen. KATE says to take some on the included sponge and swipe it from the centre of the face outwards.

The BB

Japanese name	ケイト ザBB（カバー＆モイストコーティング）／（カバー＆オイルブロック）
Price in Japan	¥1,540 (30 g)
SPF	Cover & Moist Coating SPF20 PA++; Cover & Oil Block SPF21 PA++
Shades	2 per type: EX-1, EX-2

KATE The BB (ケイト ザBB) is a high-coverage BB cream that KATE says covers pores, uneven texture and tone in one coat, lasts a long time and is less likely to come off on a face mask. Choose Cover & Moist Coating for dry skin, with a moist, non-sticky glow, or Cover & Oil Block for oily skin, which KATE says sets sebum so it doesn’t spread and keeps a silky semi-matte finish.

From KATE’s official Japanese site and Kao’s official online shop (as of October 2026). Shade descriptions are given only where KATE publishes them.

KATE Primers and Powders to Pair With Your Foundation

KATE’s base line in Japan also includes primers and powders to pair with its foundations. For primers, Poreless Keeper comes in three types for dry, combination and oily skin (SPF50 or SPF50+ PA+++), Snow Skin Base is a tone-up primer (SPF50 PA+++) in Cool Lavender and Snow Yellow, and the Jellyfish in the Moonlight line has its own Jelly Primer (¥1,980, 3 shades), with a Jelly Serum Primer listed as coming soon. To set, the line adds Jelly Powder (ジュレリープパウダー, ¥2,310, 2 shades), and KATE also offers Smooth Fit Pressed Powder, Face Powder Z and Make Top Coat, a setting mist sold at Matsumoto Kiyoshi and Cocokara Fine in Japan. For details on each primer, see our KATE primer guide. For each powder, see our KATE powder guide.

Where to Buy KATE Foundation

KATE foundations are Japanese, and kachicollect is the simplest way to get them from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the product or shade you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name and shade, for example ケイト ジュレリープファンデーション 01, ケイト エアリーチェンジリキッド 01 or ケイト レアペイントファンデーションN 101. Paste the product URL into kachishop to get an instant quote with duties included and no request fee. This works for refills and web-exclusive products too, as long as they are listed on a Japanese store or marketplace.

On marketplaces such as eBay, check the product name, shade number and whether a listing is a refill. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

Discover more from the brand in our KATE Tokyo guide.

FAQ

Which KATE foundation is best for oily skin?

The BB (Cover & Oil Block), which KATE says sets sebum and keeps a semi-matte finish, or Cover Shield Powder Foundation, which KATE says resists shine and wear for a long time. KATE also says Airy Change Liquid and the Jelly foundations resist shine.

Which KATE foundation is best for dry skin?

The BB (Cover & Moist Coating), which KATE designed for dry skin, or a Jelly foundation, whose serum complex includes hyaluronic acid. KATE also says Airy Change Liquid helps stop dryness from lifting the foundation.

Which KATE foundation has the highest SPF?

Rare Paint Foundation N, at SPF41 PA++++ (SPF35 PA++++ for shade 101). The upcoming Jelly Cushion Foundation is listed at SPF50+ PA++++.

Does KATE have foundation for darker skin?

Rare Paint Foundation N comes in 101, which KATE describes as a deep tan colour. For other ranges, KATE lists shade numbers without tone descriptions, so compare the swatches on KATE’s site.

Can I buy refills for KATE foundation?

Yes. The Jelly Foundation (¥2,200), Jelly Liquid Foundation (¥2,090) and upcoming Jelly Cushion Foundation (¥2,420) have refills, and Cover Shield Powder Foundation is sold without a case; the case (¥660) is sold separately.

Is KATE foundation waterproof?

Rare Paint Foundation N is KATE’s waterproof foundation, resistant to sweat and water. KATE also says Airy Change Liquid resists sweat and sebum, and Cover Shield Powder Foundation resists wear even when you sweat.

Is KATE a Japanese brand?

Yes. KATE (ケイト) is a makeup brand from Kanebo Cosmetics in Japan.

Can I buy KATE foundation outside Japan?

Yes. You can order KATE foundations from Japan through kachicollect, from our catalog or with a purchase request, and they ship worldwide. Local availability depends on retailers in your country, and Rare Paint Foundation N is sold only online even in Japan.

Conclusion: Which KATE Foundation Is Right for You?

Choose the Jelly Foundation or Jelly Liquid Foundation for long-lasting glow, Airy Change Liquid for a light feel, Virtual Skin Maker, Cover Shield or Rare Paint Foundation N for coverage, and The BB for an all-in-one base. For the rest of your makeup, see our KATE eyebrow guide, KATE eyeshadow guide and KATE Lip Monster guide.

Buying from kachicollect gets you KATE shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.