KATE Mascara Guide: Lash Burst, Lash Maximizer and Every Line Compared

KATE mascara comes in eight lines in Japan from KATE (ケイト), the Kanebo Cosmetics makeup brand: four mascaras (Lash Burst, Namida no Tate Mascara, Frameless Film Mascara and Lash Clear), three bases and top coats (Lash Maximizer Z, Lash Maximizer Long Up and Lash Glow) and the customisable My Custom Mascara. Prices in Japan range from ¥1,078 to ¥1,650, or ¥1,760 for a My Custom Mascara set. This guide compares them all, with shades, prices and which are waterproof or come off with warm water, based on KATE’s official pages.

What you’ll learn in this article:

• Every current KATE mascara at a glance, with prices and shades
• Which KATE mascara to choose for length, volume, curl or a natural look
• Which are waterproof and which come off with warm water
• KATE’s mascara bases, top coat and customisable mascara
• How to get KATE mascara from Japan

KATE Mascara at a Glance

Lash Burst is KATE’s all-round mascara for length, volume and curl; the other seven lines are for a tear-proof finish, separated lashes, a natural look, a base or a glossy top coat. The table below compares all eight.

From KATE’s official Japanese site and Kao’s official online shop, My Kao Mall (as of October 2026). Shade counts are for Japan; official KATE sites in other countries may list different shades.

How to Choose a KATE Mascara

Choose by the lashes you want: Lash Burst for length, volume and curl, Namida no Tate Mascara if your mascara tends to smudge, Frameless Film Mascara for separated lashes, and Lash Clear for a natural look. Add a Lash Maximizer base for extra volume or length, or Lash Glow on top for gloss.

• Length, volume and curl in one: Lash Burst, which KATE says gives clump-free lashes with all three.
• Mascara that won’t smudge: Namida no Tate Mascara, which KATE says resists smudging even when you cry, rub your eyes or produce sebum.
• Separated, natural lashes: Frameless Film Mascara, with a comb whose teeth are 0.3 mm apart, or Lash Clear, a sheer black that blends with your own lashes.
• More volume or length: Lash Maximizer Z or Lash Maximizer Long Up as a base under your mascara.
• Glossy, clumped lashes: Lash Glow, which KATE recommends for people with lash lifts too.

KATE also sells a web-exclusive eyelash curler, the Curvner (¥1,045; spare rubbers sold separately, ¥220 for two), which KATE says grips lashes from the root with a flat design and gives them KATE’s “golden-ratio” curve. To complete your eye makeup, see our KATE eyeliner guide and KATE eyeshadow guide, and for another Japanese brand, compare our CANMAKE mascara guide.

KATE Mascaras

KATE has four mascaras in Japan: Lash Burst (¥1,540) for length, volume and curl, Namida no Tate Mascara (¥1,650) for lashes that hold up to tears, Frameless Film Mascara (¥1,540) for separated lashes, and Lash Clear (¥1,078) for a sheer, natural look.

Lash Burst

Japanese name	ケイト ラッシュバースト
Price in Japan	¥1,540 (7.1 g)
Shades	2: BK-1 Black, BR-1 Brown

• Waterproof
• Oil-proof

KATE Lash Burst (ケイト ラッシュバースト) suits anyone who wants length, volume and curl from one mascara: KATE says its ultra-soft liquid coats each lash without clumping, two fibres of different lengths add length and volume, and a curl-fixing wax keeps the curl all day. The brush holds plenty of liquid and combs away the excess. It resists sweat, water and humidity, resists sebum, contains a block polymer that KATE says resists smudging, and includes olive oil as a lash-conditioning ingredient.

Namida no Tate Mascara

Japanese name	ケイト ナミダノタテマスカラ（ロング）／（ボリューム）
Price in Japan	¥1,650 (5 g)
Types	Long and Volume
Shades	2 for each type: BK-1 Black, BR-1 Brown

KATE Namida no Tate Mascara (ケイト ナミダノタテマスカラ), whose name means “shield of tears”, is from KATE’s Goukyu no Ruishin (号泣の涙神) collection and suits anyone whose mascara smudges: KATE says it resists smudging even when you cry hard, rub your eyes, yawn or produce lots of sebum, thanks to a film-forming ingredient that clings to the lashes all day. It also contains a lash-conditioning ingredient.

The Long type has a stretchy liquid that reaches the hard-to-see lash tips and a separating brush, and KATE says it keeps the curl all day. The Volume type adds a volume ingredient for full, clumped-together lashes, with a tapered brush that KATE says is less likely to clump even when layered. Its sister liner, Namida no Tsurugi Liner, is covered in our KATE eyeliner guide.

Frameless Film Mascara

Japanese name	ケイト フレームレスフィルムマスカラ
Price in Japan	¥1,540 (8 g)
Shades	2: BK-1 Black, BR-1 Brown

• Removes with warm water

KATE Frameless Film Mascara (ケイト フレームレスフィルムマスカラ) suits anyone who wants separated, natural-looking lashes rather than heavy volume: KATE’s own “W-flex comb” has teeth only 0.3 mm apart, narrower than the gaps between lashes, so it slips between them and separates each one from the root, with parts for upper and lower lashes. Its stretchy liquid lengthens lashes without clumping, and it comes off with warm water.

Lash Clear

Japanese name	ケイト ラッシュクリア
Price in Japan	¥1,078 (5 g)
Shades	1: BK-1 Sheer Black

• Waterproof
• Oil-proof
• Fibre-free

KATE Lash Clear (ケイト ラッシュクリア), released in July 2026, suits anyone who wants lashes that look naturally long: its sheer black blends with your own lashes, it keeps the curl, and it has no fibres. KATE says you can also use it as a mascara base or top coat. The long-lash comb has a tip bent at 6° for the inner and outer corners and a coil on the back for curling up. It replaces Lash Former EX (Clear), whose production ended on 30 June 2026.

KATE Mascara Bases (Lash Primers) and Top Coat

KATE has two mascara bases, Lash Maximizer Z (¥1,430) for volume and Lash Maximizer Long Up (¥1,430) for length, and one top coat, Lash Glow (¥1,078) for glossy lashes. All three are new in July 2026.

Lash Maximizer Z

Japanese name	ケイト ラッシュマキシマイザーZ
Price in Japan	¥1,430 (7.4 g)
Shade	EX-1 White semi-transparent

KATE Lash Maximizer Z (ケイト ラッシュマキシマイザーZ) is a volumising mascara base: KATE says a thicker liquid makes each lash look thicker, short and long fibres reinforce the lashes, and a curl-fixing wax holds the curl all day. It’s waterproof and oil-proof, and its tapered 360° brush picks up fine and lower lashes.

Lash Maximizer Long Up

Japanese name	ケイト ラッシュマキシマイザー ロングアップ
Price in Japan	¥1,430 (7.4 g)
Shade	BK-1 Silent Black

KATE Lash Maximizer Long Up (ケイト ラッシュマキシマイザー ロングアップ) is a lengthening mascara base that KATE says gives the longest-looking lashes in its range: a soft liquid coats lashes to the tips, 1 mm fibres make them look evenly longer, and its “silent black” colours the hard-to-see tips. A curl-keeping ingredient holds lashes up from the root all day; it’s waterproof and oil-proof, with a slim brush.

Lash Glow

Japanese name	ケイト ラッシュグロウ
Price in Japan	¥1,078 (5 g)
Shade	Watery Glow Black

KATE Lash Glow (ケイト ラッシュグロウ) is a glossy top coat for clumped-together, glassy lashes that KATE likens to the look just after a lash lift. It keeps the clumped shape, is less likely to turn white over time, contains a lash-conditioning ingredient and comes off easily with warm water. The comb has fine teeth for combing and uneven teeth for making clumps, and KATE recommends it for people with lash lifts too.

KATE My Custom Mascara

KATE My Custom Mascara (ケイト マイカスタムマスカラ) lets you choose your own mascara liquid and brush, and it’s sold only on Kao’s official online shop in Japan. There are 8 liquids at ¥1,100 each (long curl or volume curl, waterproof or warm-water removable, black or brown) and 4 brushes at ¥660 each (01 Volume, 02 Long, 03 Separate and 04 Delicate), sold only as a set. KATE’s online tool suggests a combination for you.

From KATE’s official Japanese site and Kao’s official online shop (as of October 2026). Product and shade names are our renderings of the Japanese names.

Where to Buy KATE Mascara

KATE mascaras are Japanese, and kachicollect is the simplest way to get them from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the product you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name, for example ケイト ラッシュバースト BK-1, ケイト ナミダノタテマスカラ or ケイト ラッシュマキシマイザーZ. Paste the product URL into kachishop to get an instant quote with duties included and no request fee. This works for new and web-exclusive products too, as long as they are listed on a Japanese store or marketplace.

On marketplaces such as eBay, check the product name carefully, as discontinued KATE products such as Lash Former EX (Clear) may still be listed. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

Discover more from the brand in our KATE Tokyo guide.

FAQ

Which KATE mascara is waterproof?

Lash Burst, Lash Clear, Lash Maximizer Z and Lash Maximizer Long Up are waterproof and oil-proof, according to KATE. Frameless Film Mascara and Lash Glow come off with warm water, and Namida no Tate Mascara is designed to resist smudging from tears, rubbing and sebum.

Which KATE mascara is best for volume?

Lash Burst for one-step length and volume, Namida no Tate Mascara (Volume) for full, clumped lashes, or Lash Maximizer Z as a volumising base under your mascara.

Which KATE mascara is best for length?

Lash Maximizer Long Up, which KATE says gives the longest-looking lashes in its range, as a base, or Namida no Tate Mascara (Long) and Lash Burst on their own.

What is the difference between Lash Maximizer Z and Long Up?

Both are waterproof mascara bases at ¥1,430. Lash Maximizer Z is white semi-transparent and adds volume with two fibres and a 360° brush; Long Up is “silent black” and adds length with 1 mm fibres and a slim brush.

Is KATE Lash Maximizer a lash primer?

Yes. Lash Maximizer Z and Lash Maximizer Long Up are mascara bases (lash primers) worn under mascara; KATE says Z adds volume and Long Up adds length.

Which KATE mascaras hold a curl?

KATE says Lash Burst, Namida no Tate Mascara (Long), Lash Clear, Lash Maximizer Z and Lash Maximizer Long Up keep lashes curled all day; the two Lash Maximizer bases contain a curl-fixing wax or curl-keeping ingredient.

Does KATE make a clear mascara?

Yes. Lash Clear (¥1,078) is a sheer black mascara with no fibres that you can also use as a base or top coat; it replaced Lash Former EX (Clear) in July 2026.

Can I buy KATE mascara outside Japan?

Yes. You can order KATE mascaras from Japan through kachicollect, from our catalog or with a purchase request, and they ship worldwide. Local availability depends on retailers in your country, and My Custom Mascara is sold only on Kao’s official online shop even in Japan.

Conclusion: Which KATE Mascara Is Right for You?

Choose Lash Burst for length, volume and curl, Namida no Tate Mascara if your mascara smudges, Frameless Film Mascara or Lash Clear for natural lashes, a Lash Maximizer base for extra volume or length, and Lash Glow for glossy lashes. To complete the look, see our KATE eyebrow guide and KATE Lip Monster guide. For base makeup, see our KATE foundation guide. For another Japanese mascara brand, see our Kiss Me (Heroine Make) mascara guide.

Buying from kachicollect gets you KATE shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.