KATE Tokyo Makeup Guide: Lip Monster, Eyeliner & More by Category

KATE (ケイト), also written KATE TOKYO, is a Japanese drugstore makeup brand from Kanebo Cosmetics, part of Kao Beauty Brands. It is best known for long-wear makeup such as the Lip Monster lipstick, waterproof eyeliners and mascaras, and The Eye Color single eyeshadows in 108 shades. Most KATE makeup costs about ¥550 to ¥2,970 in Japan.

This guide brings together KATE’s current range by category, based on KATE’s official Japanese site and Kao’s official online shop, and links to our detailed guide for each one.

What you’ll learn in this article:

• KATE’s current range at a glance, from lips and eyes to base makeup
• The main products in each category and their prices in Japan
• Which KATE products are sold only online or only at certain stores in Japan
• A simple KATE routine, from primer to setting spray
• How to buy KATE from outside Japan

What Is KATE Tokyo?

KATE TOKYO is KATE (ケイト), a Japanese makeup brand from Kanebo Cosmetics, part of Kao Beauty Brands. In Japan it sells long-wear lipstick, eye makeup and base makeup at drugstore prices, mostly ¥550 to ¥2,970.

Japanese name	ケイト
Company	Kanebo Cosmetics (Kao Beauty Brands)
Best known for	Lip Monster (リップモンスター), The Eye Color (ザ アイカラー), Super Sharp Liner EX4.0 (スーパーシャープライナーEX4.0), Lash Burst (ラッシュバースト), Designing Eyebrow 3D (デザイニングアイブロウ3D)
Price in Japan	Most makeup ¥550–¥2,970
Sold in Japan	Drugstores and online; some items online only or at Matsumoto Kiyoshi and Cocokara Fine only

From KATE’s official Japanese site and Kao’s official online shop, My Kao Mall (as of October 2026). Products, shades and prices are those for Japan; official KATE sites in other countries may list different products.

The table below lists KATE’s main makeup categories, the main products in each, the price range in Japan and our detailed guide.

Prices in Japan from Kao’s official online shop (as of October 2026). The foundation range includes the Jelly Cushion Foundation, listed from October 2026.

KATE Lipstick and Lip Makeup

KATE’s lipstick is Lip Monster (リップモンスター), a long-wear lipstick sold in Japan in six versions, from the original stick to glossy, matte and sheer finishes. KATE also sells a tinted lip balm and a lip primer.

Lip Monster

KATE Lip Monster (リップモンスター) is KATE’s best-known product: a long-wear lipstick that, according to KATE, turns into a close-fitting gel film using moisture from the lips, so the colour stays as you applied it. The original stick costs ¥1,540 for 3 g in Japan and comes in 24 shades, several of them web-exclusive or limited editions.

The Lip Monster name also covers glossy, matte, liquid and sheer versions: Super Glossy, Souffle Matte, Crystal Pod, Clear Tone and the limited Foggy Matte, at ¥1,540 to ¥1,650. See our KATE Lip Monster guide for how they compare, and our KATE Lip Monster shade guide for every colour and number.

Other KATE Lip Products

Beyond Lip Monster, KATE sells Personal Lip Cream (パーソナルリップクリーム, ¥550, 6 colours), a sheer tinted lip balm that KATE says adds a natural flush, and the web-only Lip Color Control Base (リップカラーコントロールベース, ¥1,320), a yellow lip primer that KATE says corrects dull lips so the lipstick on top shows its colour.

KATE Eye Makeup

KATE’s eye makeup range in Japan covers five eyeshadow lines, eight eyeliners, eight mascaras and six eyebrow products, priced from ¥605 to ¥1,650.

Eyeshadow

KATE sells five eyeshadow lines in Japan, from ¥715 to ¥1,650: The Eye Color singles, three four-colour palettes (Mellow Brown Eyes for sheer browns, Popping Silhouette Shadow for matte and glitter, and Bouncy Cheek Shadow for eyes and cheeks) and the two-texture Electric Shock Eyes. See our KATE eyeshadow guide.

The Eye Color

KATE The Eye Color (ザ アイカラー) is a single eyeshadow sold one shade at a time, so you can build your own palette. It comes in 108 shades across seven textures at ¥715 each (Marble Ink ¥770), and most regular shades are sold online only in Japan. See our KATE The Eye Color guide for every shade.

Eyeliner

KATE sells eight eyeliner lines in Japan, from ¥935 to ¥1,650: four liquids, including Super Sharp Liner EX4.0 (スーパーシャープライナーEX4.0) and Namida no Tsurugi Liner; three pencils, including Rare Fit Gel Pencil N; and the Manga Genic Liner powder palette. See our KATE eyeliner guide for shades and which are waterproof.

Mascara

KATE sells eight mascara lines in Japan, from ¥1,078 to ¥1,650: mascaras such as Lash Burst (ラッシュバースト) and Namida no Tate Mascara, bases and top coats such as Lash Maximizer Z, and the customisable My Custom Mascara. See our KATE mascara guide for which are waterproof or come off with warm water.

Eyebrow

KATE sells six eyebrow products in Japan, from ¥605 to ¥1,210, led by the Designing Eyebrow 3D (デザイニングアイブロウ3D) three-colour powder palette, which KATE says can also be used for nose shadow and eyeshadow. The range also includes three pencils, a pencil-and-powder duo and a brow mascara. See our KATE eyebrow guide and KATE Designing Eyebrow 3D guide.

KATE Blush and Contour

KATE currently sells two blush products in Japan: Slim Create Cheeks (スリムクリエイトチークス, ¥1,430), a two-colour blush with a brush, and Bouncy Cheek Shadow (バウンシーチークシャドウ, ¥1,650), made to be worn from the eyes to the cheeks.

Slim Create Cheeks pairs a glowy highlight colour with a deeper blush colour, in 2 types, one of them web-only. Bouncy Cheek Shadow is a four-colour palette covered in our KATE eyeshadow guide.

For contour, Real Shade Stick (リアルシェードスティック, ¥1,650) is a shading stick in a sheer, blue-tinged shadow colour that KATE says creates natural-looking shadows, and 3D Create Nuance Powder (¥1,540) combines highlight and shading powders with a brush; see our KATE powder guide.

KATE Base Makeup

KATE’s base makeup in Japan runs from primer to setting spray: primers, seven foundations plus the new Jelly Cushion Foundation, two concealers, five face powders and the Make Top Coat setting spray, at ¥880 to ¥2,970.

Primer

KATE’s primers cost ¥1,540 to ¥1,980 in Japan: Poreless Keeper (ポアレスキーパー) in three types for dry, combination and oily skin, the tone-up Snow Skin Base, and Jelly Primer, with a Jelly Serum Primer added in October 2026. See our KATE primer guide.

Foundation

KATE sells seven foundations in Japan, from ¥1,540 to ¥2,530: the Jelly Foundation and Jelly Liquid Foundation from its Jellyfish in the Moonlight (月夜の海月) line, Airy Change Liquid, Virtual Skin Maker, Cover Shield Powder Foundation, the web-exclusive Rare Paint Foundation N and The BB. The same line adds the Jelly Cushion Foundation (ジュレリープクッションファンデーション, ¥2,970, SPF50+ PA++++, 4 shades), listed on Kao’s official shop from October 2026. See our KATE foundation guide.

Concealer

KATE sells two concealers in Japan. Jelly Concealer (ジュレリープコンシーラー, ¥1,650) from the Jellyfish in the Moonlight line is a liquid concealer with a teardrop-shaped tip in 9 colours, including skin tones and colour correctors, plus a clear type for adding shine. Stick Concealer A (スティックコンシーラーA, ¥880, 2 colours) is a stick that KATE says sticks closely to cover spots and blemish marks without feeling tacky.

Powder

KATE makes five face powders in Japan, from ¥1,320 to ¥2,310: Face Powder Z (Oil Block) (フェイスパウダーZ オイルブロック) for shine control, Face Powder Z in Glow or Semi-Matte, Smooth Fit Pressed Powder, and Jelly Powder and Jelly Colour Powder. See our KATE powder guide.

Setting Spray

KATE’s setting spray is Make Top Coat (メイクトップコート, ¥1,540, 80 mL), a mist that KATE says dries into a film over makeup to keep it from wearing off in heat and humidity. In Japan it is sold only at Matsumoto Kiyoshi and Cocokara Fine. See our KATE setting spray guide.

KATE Brushes, Nails and Hair Makeup

KATE also sells makeup brushes, from ¥1,320 to ¥1,980, for powder, foundation, concealer, eyeshadow, eyebrow, eyeliner and shading; in Japan they are sold only at Matsumoto Kiyoshi and Cocokara Fine. Outside makeup, the range includes Nail Enamel Color N (¥396, 16 colours) with a matching top coat and base coat, and hair makeup such as Real Hair Faker Duo (¥1,650) for filling in the hairline and Bangs Keep Fixer (¥1,078) for holding fringes in place.

Why KATE Is So Popular

KATE is popular because it focuses on makeup that lasts. Many of its products are built around staying power: Lip Monster, which KATE says keeps its just-applied colour, several waterproof liners and mascaras, Poreless Keeper and Face Powder Z for shine, and Make Top Coat, which KATE says helps makeup last in heat and humidity. KATE also offers wide colour ranges at drugstore prices, such as The Eye Color’s 108 shades at ¥715 each.

Many KATE products are designed with heat, sweat and sebum in mind. KATE says, for example, that Make Top Coat holds up in high heat and humidity, that Face Powder Z (Oil Block) absorbs excess sebum, and that Rare Paint Foundation N is waterproof.

How to Build a KATE Routine

A full KATE base-to-lip routine follows the order below. Start with the steps you use most and add the rest later.

1. Primer: Poreless Keeper in the type for your skin, or Snow Skin Base for a brighter tone.
2. Foundation: Airy Change Liquid for a light finish, or a Jelly Foundation for glow.
3. Concealer: Jelly Concealer for spots and colour correction.
4. Powder: Face Powder Z (Oil Block) if you get shiny.
5. Brows: Designing Eyebrow 3D.
6. Eyes: a palette or The Eye Color singles, then Super Sharp Liner EX4.0 and Lash Burst.
7. Cheeks: Slim Create Cheeks or Bouncy Cheek Shadow.
8. Lips: Lip Monster.
9. Setting spray: Make Top Coat as the very last step.

Where to Buy KATE

kachicollect is the simplest way to get KATE makeup from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the product you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name, for example ケイト リップモンスター, ケイト ザ アイカラー or ケイト メイクトップコート. Paste the product URL into kachishop to get an instant quote with duties included and no request fee. This works for web-only shades and store-exclusive items too, as long as they are listed on a Japanese store or marketplace.

On marketplaces such as eBay, check the product name and shade number carefully, as many KATE products come in several versions and limited editions. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

FAQ

Is KATE Tokyo a Japanese brand?

Yes. KATE (ケイト) is a Japanese makeup brand, and KATE cosmetics come from Kanebo Cosmetics, part of Kao Beauty Brands.

Is KATE TOKYO the same brand as KATE?

Yes. KATE TOKYO is another way the KATE name is written, and the name is also used for its global flagship store in Shibuya. The products and shades listed can differ by country.

Is there a KATE store in Tokyo?

Yes. KATE’s first global flagship store, KATE TOKYO Shibuya Sakura Stage Store, opened in Shibuya in July 2024, according to Kao. If you’re not travelling to Japan, you can order KATE from Japan through kachicollect.

How much does KATE cost in Japan?

Most KATE makeup costs about ¥550 to ¥2,970 in Japan: Lip Monster is ¥1,540, The Eye Color singles are ¥715 and foundations range from ¥1,540 to ¥2,970.

What are KATE’s best-known products?

KATE’s best-known products include the Lip Monster lipstick, The Eye Color single eyeshadows, Super Sharp Liner EX4.0, Lash Burst mascara and Designing Eyebrow 3D, all featured on KATE’s official Japanese site.

Is KATE good for oily skin and humid weather?

KATE makes several products for shine and humidity: Poreless Keeper For Oily Skin, Face Powder Z (Oil Block) and Make Top Coat, which KATE says holds up in high heat and humidity.

Are some KATE products sold only online or at certain stores?

Yes. In Japan, most The Eye Color shades and Rare Paint Foundation N are sold online only, and Make Top Coat and KATE’s brushes are sold only at Matsumoto Kiyoshi and Cocokara Fine.

Why can’t I find some KATE products from older guides?

KATE updates its range often, so older guides may recommend products that have since been replaced, such as Super Sharp Liner EX3.0, now replaced by EX4.0. This guide lists only products on KATE’s official Japanese site and Kao’s official shop as of October 2026.

Can I buy KATE outside Japan?

Yes. You can order KATE from Japan through kachicollect, from our catalog or with a purchase request for any product listed on a Japanese store or marketplace, with worldwide shipping.

Conclusion: Where to Start With KATE

If you’re new to KATE, start with its best-known long-wear products: Lip Monster for lips, Super Sharp Liner EX4.0 and Lash Burst for eyes, and Designing Eyebrow 3D for brows. For the base, pick a primer, foundation and powder for your skin type, then finish with Make Top Coat. Each of our KATE guides above compares the full range, shades and prices. For another Japanese drugstore brand, see our Kiss Me Heroine Make guide.

Buying from kachicollect gets you KATE shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.