Kiss Me Eyebrow Guide: Heavy Rotation Brow Mascara and Shades

Kiss Me eyebrow products come mainly from Heavy Rotation (ヘビーローテーション), the brow-makeup brand in ISEHAN’s KISSME line, sold in Japan as キスミー ヘビーローテーション. Its regular line-up in Japan has two brow mascaras, two liquid brow liners, a brow powder and a brow pencil, priced from ¥880 to ¥1,430, and Kiss Me’s Heroine Make line adds Quick Eyebrow S, a ¥726 twist-up pencil. The best known is Coloring Eyebrow EX, a brow mascara in 11 regular shades that resists sweat, water, sebum and rubbing yet comes off with lukewarm water. This guide compares them all, based on the official Japanese sites.

What you’ll learn in this article:

• Every regular Heavy Rotation brow product, plus Heroine Make’s brow pencil, with prices, shades and brush or lead size
• Which Kiss Me brow product to choose for sparse brows, dark hair or tinted hair
• Which Coloring Eyebrow EX shade matches your hair colour
• The order to use them in and how to remove each one
• How to buy Kiss Me eyebrow products from Japan

Kiss Me and Heavy Rotation Eyebrow Products at a Glance

This guide compares seven Kiss Me eyebrow products: the six regular Heavy Rotation brow products and Heroine Make’s Quick Eyebrow S, priced from ¥726 to ¥1,430 in Japan. The table below compares them by type, tip, price, shades, wear claims and how to remove them.

From the official Japanese sites of Heavy Rotation and Heroine Make (as of October 2026). Prices are manufacturer’s suggested retail prices in Japan. Shade counts exclude limited colours. “Multi-proof” means the maker says it resists sweat, water, sebum and rubbing; “Not specified” means the official page gives no removal instructions. Limited items such as Heavy Rotation Strong Brow Coat, and brow products from other KISSME lines such as KISSME FERME, are not covered.

How to Choose a Kiss Me Eyebrow Product

Start with Coloring Eyebrow EX if you want one product that softens the colour of your brows; add a pencil, powder or liquid liner first if you also need to fill in gaps or shape your brows:

• Brows darker than your hair, or tinted hair: Coloring Eyebrow EX, in 11 shades from ash grey to beige and rose.
• Thin brow tails or dense brow heads: Coloring Eyebrow Micro, with the finest brush in Heavy Rotation.
• Sparse brows that need hair-like strokes: Fake Liquid Eyebrow.
• Brow tails that fade by the evening: Tint Liquid Eyebrow.
• Soft, filled-in brows: Natural Powder Eyebrow.
• Precise lines and shaping: Eyebrow Pencil, or the lower-priced Quick Eyebrow S.

Kiss Me Eyebrow Mascara: Heavy Rotation Coloring Eyebrow EX and Micro

Heavy Rotation makes two brow mascaras that tint the brow hairs to match your hair colour. Both are film types that the brand says resist sweat, water, sebum and rubbing yet come off with lukewarm water.

Coloring Eyebrow EX

KISSME Heavy Rotation Coloring Eyebrow EX (キスミー ヘビーローテーション カラーリングアイブロウEX) is Heavy Rotation’s main brow mascara. Heavy Rotation says its quick-drying, thin-film formula keeps brows soft rather than stiff, and that its natural colours cover each hair in one coat, so dark brows don’t show through. The compact brush has a short head on a long stem, so it is easy to control and less likely to touch the skin, colouring the brow hairs one by one. It contains panthenol, which Heavy Rotation describes as a brow-protecting ingredient.

Price in Japan	¥924 (8 g)
Shades	11 regular shades and limited colours (see the shade guide below)
Brush	Compact brush
Removal	Lukewarm water (cleanser when worn with other brow products)

Coloring Eyebrow EX Shade Guide

Heavy Rotation suggests each Coloring Eyebrow EX shade for a hair colour. Choose the shade that matches your hair, not your natural brows.

From Heavy Rotation’s official Japanese site. 54 Silky Beige was released on 10 August 2026 and 55 Mousse Mauve goes on sale on 8 October 2026, both as limited colours while stocks last.

Coloring Eyebrow Micro

Coloring Eyebrow Micro (カラーリングアイブロウ マイクロ, ¥880) has the finest brush in Heavy Rotation. Heavy Rotation says it is less likely to touch the skin and colours brows from the roots without clumps or streaks, even at the thin tails and the dense brow heads, and that it resists sweat, water, sebum and rubbing yet comes off with lukewarm water. It comes in 03 Ash Brown, 04 Natural Brown, 06 Pink Brown, 08 Ash Gray and 30 Smoky Pink, plus limited 32 Midnight Gray.

Price in Japan	¥880 (4 g)
Shades	03 Ash Brown, 04 Natural Brown, 06 Pink Brown, 08 Ash Gray, 30 Smoky Pink; 32 Midnight Gray (limited)
Brush	Ultra-fine
Removal	Lukewarm water

Kiss Me Liquid Eyebrow Liners

Heavy Rotation makes two liquid brow liners for drawing in individual hairs: Fake Liquid Eyebrow, with a three-prong brush, and Tint Liquid Eyebrow, a tint formula for brow tails that tend to fade.

Fake Liquid Eyebrow

Fake Liquid Eyebrow (疑似眉リキッドアイブロウ, ¥1,430) has a three-prong brush that draws three lines 0.03 mm wide at once, so you can add hair-like strokes quickly where your brows are sparse. Heavy Rotation says it also works for baby hairs and the hairline, and that it resists sebum, rubbing and smudging all day, citing its own 72-hour wear data. It comes in 01 Sheer Gray for ash to black hair and 02 Soft Brown for brown to light brown hair.

Price in Japan	¥1,430 (0.4 mL)
Shades	01 Sheer Gray, 02 Soft Brown
Brush	3-prong brush (0.03 mm lines)
Removal	Warm water and face wash

To use it, hold the brush sideways and draw the brow head with upward strokes, keep it sideways to draw from above and below towards the centre, then turn it upright to add fine single hairs at the tail.

Tint Liquid Eyebrow

Tint Liquid Eyebrow (ティントリキッドアイブロウ, ¥1,210) uses a tint formula that stains the surface of the skin, which Heavy Rotation says keeps drawn brow tails from fading until the evening (its own test; results vary); it is a dye type, and it does not dye the brow hairs. Heavy Rotation says it is super waterproof against sweat, water, sebum and rubbing and cites its own 24-hour wear test. The sheer liquid builds up with more strokes, and it contains panthenol, swertia extract and sodium hyaluronate.

Price in Japan	¥1,210 (0.4 mL)
Shades	01 Natural Brown, 02 Dark Brown
Brush	Brush tip
Removal	Cleanser

Use it on clean skin after skincare. Shake it two or three times with the cap on, draw from the arch to the tail first, then add single hairs from the brow head to the arch. Heavy Rotation notes that foundation or oil on the brush can stop the liquid flowing, so wipe the tip with a tissue if that happens.

Kiss Me Brow Powder and Pencils

For filling in and shaping, Heavy Rotation makes a three-colour brow powder and a twist-up pencil, and Heroine Make adds Quick Eyebrow S, the lowest-priced Kiss Me brow product. All three are labelled waterproof.

Natural Powder Eyebrow

Natural Powder Eyebrow (ナチュラルパウダーアイブロウ, ¥1,100) has two brow colours and a blending powder. After drawing your brows, sweep the blending powder over the whole brow to tone down the colour of your natural brow hairs for a softer look. Heavy Rotation says the colours are soft rather than heavy, and the palette comes with a firm double-ended brush for the brow tails. It comes in 01 Natural Brown for yellowish or reddish brown hair and 02 Ash Brown for ash to black hair.

Price in Japan	¥1,100 (2.3 g)
Shades	01 Natural Brown, 02 Ash Brown
Brush	Double-ended (round and sharp)
Removal	Not specified

Use the round end to apply a light colour at the brow head and build it up towards the arch, the sharp end to draw a thin line from the arch to the tail, then the round end again to blend the blending powder over the whole brow.

Eyebrow Pencil

Heavy Rotation Eyebrow Pencil (アイブロウペンシル, ¥880) is a twist-up pencil with a soft 1.6 mm lead for drawing all the way to the tail and a spoolie for blending. It is labelled waterproof and contains panthenol. Its six shades share their numbers with Coloring Eyebrow EX, and Heavy Rotation recommends pairing the same number: 03 Ash Brown, 04 Natural Brown, 05 Light Brown, 08 Ash Gray, 09 Natural Ash and 12 Grayish Beige.

Price in Japan	¥880 (0.09 g)
Shades	03 Ash Brown, 04 Natural Brown, 05 Light Brown, 08 Ash Gray, 09 Natural Ash, 12 Grayish Beige
Lead	1.6 mm, with spoolie
Removal	Not specified

Twist out about 2 mm of lead, draw in single hairs, then blend along the hair direction with the spoolie. Twist the lead back after use; there are no refills. The package has been redesigned, but the container and formula are unchanged.

Quick Eyebrow S (Heroine Make)

Quick Eyebrow S (クイックアイブロウS, ¥726) is Heroine Make’s twist-up brow pencil and the renewal of Quick Eyebrow N. Its 1.5 mm lead draws fine single hairs, it is waterproof against sweat and water so the tails don’t fade, and it contains four moisturising ingredients: wild rose (rosehip), chamomile extract, tocopherol and panthenol. It comes in 01 Dark Brown, 02 Natural Brown and 03 Light Brown.

Price in Japan	¥726 (0.07 g)
Shades	01 Dark Brown, 02 Natural Brown, 03 Light Brown
Lead	1.5 mm
Removal	Not specified

Twist out about 2 mm, draw in single hairs, and keep the brow head soft and light and the tail sharp. Twist the lead back after use, and avoid twisting out too much, as the lead can break; there are no refills.

How to Use and Remove Kiss Me Eyebrow Products

When you combine them, Heavy Rotation says to use them in this order: pencil or liquid liner first, then powder, then brow mascara. To apply Coloring Eyebrow EX or Micro, brush against the hair from the arch to the brow head, then comb from the head to the tail along the hair; for stronger colour, add a second coat before the first dries.

Coloring Eyebrow EX and Micro come off with lukewarm water, but Heavy Rotation recommends a cleanser when you wear EX over other brow products. Remove Fake Liquid Eyebrow with warm water and face wash, and Tint Liquid Eyebrow with a cleanser. The official pages give no removal instructions for the powder and pencils.

Where to Buy Kiss Me Eyebrow Products

kachicollect is the simplest way to get Kiss Me eyebrow products from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the one you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name, for example キスミー ヘビーローテーション カラーリングアイブロウEX, キスミー ヘビーローテーション 疑似眉リキッドアイブロウ or キスミー ヒロインメイク クイックアイブロウS. Paste the product URL into kachishop to get an instant quote with duties included and no request fee. This works for limited colours too, as long as they are listed on a Japanese store or marketplace.

On marketplaces such as eBay, check the full product name and shade number: Coloring Eyebrow EX and Micro look alike but have different brushes, and the shade numbers differ between products. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

Discover more from the brand in our Kiss Me Heroine Make guide.

FAQ

What is the best Kiss Me eyebrow product?

For most people, Coloring Eyebrow EX: it comes in 11 regular shades, softens dark brows to match your hair in one coat and still comes off with lukewarm water. For sparse brows, add Fake Liquid Eyebrow or Eyebrow Pencil first.

Is Heavy Rotation the same as Kiss Me?

Heavy Rotation is part of Kiss Me: it is the brow-makeup brand in ISEHAN’s KISSME line in Japan, sold as キスミー ヘビーローテーション. It makes brow mascaras, liquid brow liners, a brow powder and a brow pencil.

Which Kiss Me eyebrow mascara shade is best for black hair?

For black hair, Heavy Rotation suggests Coloring Eyebrow EX 08 Ash Gray (black to dark ash hair); 04 Natural Brown, 09 Natural Ash, 12 Grayish Beige and 16 Ash Greige are also suggested for hair colours that include black. In Coloring Eyebrow Micro, 08 Ash Gray is suggested for black hair.

Is Kiss Me eyebrow mascara waterproof?

Heavy Rotation says Coloring Eyebrow EX and Micro resist sweat, water, sebum and rubbing. They are film types, so they still come off with lukewarm water.

How do you remove Kiss Me brow mascara?

Coloring Eyebrow EX and Micro come off with lukewarm water. If you wear EX over a pencil, powder or liquid liner, Heavy Rotation recommends a cleanser.

Does Tint Liquid Eyebrow dye your brow hairs?

No. It stains the surface of the skin where you draw, not the brow hairs, and is removed with a cleanser.

What’s the difference between Coloring Eyebrow EX and Micro?

EX (¥924, 8 g) has a compact brush and 11 regular shades; Micro (¥880, 4 g) has the finest brush in Heavy Rotation for thin brow tails and dense brow heads, in five regular shades.

Can I buy Kiss Me eyebrow products outside Japan?

Yes. You can order them from Japan through kachicollect, from our catalog or with a purchase request for any listing on a Japanese store or marketplace, with worldwide shipping.

Conclusion: Which Kiss Me Eyebrow Product Is Right for You?

Start with Coloring Eyebrow EX to match your brows to your hair, add Fake Liquid Eyebrow or Eyebrow Pencil for sparse areas, and choose Tint Liquid Eyebrow if your brow tails fade during the day. To complete the look, see our Kiss Me mascara guide and Kiss Me eyeliner guide, and for other Japanese brow makeup, our KATE eyebrow guide and CANMAKE eyebrow guide.

Buying from kachicollect gets you Kiss Me eyebrow products shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.