excel Skinny Rich Shadow N SK01

Key ingredients

• Serum ingredients (hyaluronic acid, seaweed extract) — Skincare components blended into the powder so the lids stay comfortable and do not dry out.
• Fit oil — Helps the powder hug the lid, layer smoothly and resist fallout.
• Fine pearl — A refined shimmer that gives a soft glow rather than glitter.

Texture & scent

A moist, rich powder that blends easily and layers without patchiness, with a texture balance tuned per shade. SK01 True Brown is a clear, neutral brown for a polished look. Unscented makeup product.

By the numbers

Suited for

Anyone who wants a no-fail brown gradation, from beginners to people who like a clean, neutral brown that suits most skin tones.

Loved in Japan

Skinny Rich Shadow N is the 2026 update of one of Japan's most awarded brown palettes. The original won Best Eyeshadow at the @cosme Best Cosmetics Awards in 2018 and 2019, placed 2nd in 2016 and 2017, took 2nd in the 2019 Grand Prix, and entered the Hall of Fame in 2020, with more than 13,000 @cosme reviews. The N version updates colour, gloss and adhesion after 1,200 prototypes.

How to use

Layer the four shades in order from the lightest base to the deepest colour. excel suggests applying the base and mid shades with a fingertip and the deepest shade with a brush or chip. A touch of the base shade in the inner corner adds glow, and the mid shade on the outer third of the lower lid defines the eye naturally.