Kiss Me Mascara Guide: Every Heroine Make Mascara, Base and Top Coat

Kiss Me mascara is what most people outside Japan call Heroine Make (ヒロインメイク) mascara, made by ISEHAN under its KISSME (キスミー) brand; ISEHAN’s official online store lists the products as “キスミー ヒロインメイク”. In Japan Heroine Make sells seven mascaras and three mascara bases and top coats, at ¥1,100 to ¥1,980. The mascaras come in two types: Advanced Film mascaras, which Heroine Make says resist water and sebum yet come off with warm water and face wash, and Super WP (waterproof) mascaras, which are removed with the brand’s Speedy Mascara Remover or an oil cleanser. This guide compares them all, based on Heroine Make’s official Japanese site.

What you’ll learn in this article:

• Every Kiss Me (Heroine Make) mascara, base and top coat sold in Japan, with prices and colours
• The difference between Advanced Film and Super WP mascaras
• Which Kiss Me mascara to choose for length, volume or short lashes
• Which shades come in brown
• How to apply and remove each type
• Which Kiss Me mascaras need a mascara remover
• How to buy Kiss Me mascara from Japan

Kiss Me (Heroine Make) Mascara at a Glance

Heroine Make sells seven mascaras in Japan: four Advanced Film mascaras (¥1,320–¥1,540) that come off with warm water and face wash, and three super waterproof mascaras (¥1,320–¥1,980) that need a mascara remover or oil cleanser, plus two bases and a top coat. The table below compares them all.

From Heroine Make’s official Japanese site and ISEHAN’s official online store (as of October 2026). Prices are manufacturer’s suggested retail prices in Japan. Colour counts exclude limited editions and are those for Japan.

Advanced Film vs Super WP: The Two Types of Kiss Me Mascara

Advanced Film is what Heroine Make calls a “third type” of mascara, combining the strengths of film and waterproof formulas: it resists water and sebum but softens in warm water and washes off with face wash. Super WP is its most durable waterproof formula, resisting tears, sweat, water, sebum and rubbing, and needs a mascara remover or oil cleanser.

Which Kiss Me Mascara Is Best for You?

Choose by how you want to remove it first, then by the look:

• Length: Long & Curl Mascara Advanced Film, or Long UP Mascara Super WP N for waterproof wear.
• Volume: Volume & Curl Mascara Advanced Film, or Volume UP Mascara Super WP N.
• Short or lower lashes: Micro Mascara Advanced Film, with Heroine Make’s finest brush.
• Natural, separated lashes: Real Lash Mascara Advanced Film.
• Maximum lift: Lash Hype (LASHHYPE), the brand’s premium super waterproof mascara.
• Curl that drops: add Curl Keep Mascara Base underneath or Strong Curl Keeper WP on top.

Kiss Me Advanced Film Mascaras

Four Kiss Me mascaras use Advanced Film, Heroine Make’s film-type formula that resists water and sebum but comes off with warm water and face wash. They differ in brush and fibres:

• Long & Curl Mascara Advanced Film (¥1,320): length and curl, with 5 mm fibres.
• Volume & Curl Mascara Advanced Film (¥1,320): volume, with a spoon-shaped brush.
• Micro Mascara Advanced Film (¥1,320): short and lower lashes, with an ultra-fine brush.
• Real Lash Mascara Advanced Film (¥1,540): natural, separated length.

See our Kiss Me film mascara guide for each one’s shades, how to apply and remove them, and the full ingredient list.

Kiss Me Super Waterproof Mascaras

Three Heroine Make mascaras use the Super WP formula. Remove them with Heroine Make Speedy Mascara Remover or an oil cleanser.

Long UP Mascara Super WP N

Long UP Mascara Super WP N (ロングUPマスカラ スーパーWP N) is the brand’s waterproof lengthening mascara, with Long EX fibres and a separating curved brush. See our Kiss Me Long UP Mascara guide for what changed in the N version, its shades and full ingredients.

Price in Japan	¥1,320 (6 g)
Colours	01 Black, 02 Brown, 03 Gray Black; limited 50 Dark Taupe
Brush	Curved, separating
Removal	Mascara remover or oil cleanser

• Talc-free
• No animal-derived ingredients

Volume UP Mascara Super WP N

Volume UP Mascara Super WP N (ボリュームUPマスカラ スーパーWP N) is the volumising waterproof version, with a wide curved brush that holds plenty of formula. Heroine Make says the renewed texture is less likely to transfer to the eyelids and lets you build either clumped or separated lashes.

Price in Japan	¥1,320 (6 g)
Colours	01 Black
Brush	Wide, curved
Removal	Mascara remover or oil cleanser

• Talc-free
• No animal-derived ingredients

Lash Hype

Lash Hype (LASHHYPE, ラッシュハイプ) is Heroine Make’s premium super waterproof mascara. Its Hyper Lift Brush lifts lashes from the root like a comb, and Heroine Make says its formula coats each lash for length and volume without clumps. It also contains a heat-setting curl ingredient, so you can boost the curl with a heated lash curler once it dries.

Price in Japan	¥1,980 (8 g)
Colours	01 Black, 02 Brown Black; limited 50 Stage Black
Brush	Hyper Lift Brush
Removal	Mascara remover or oil cleanser

Heroine Make Mascara Bases and Top Coat

Heroine Make has two mascara bases and one top coat: Curl Keep Mascara Base goes under mascara and washes off with warm water and face wash, Curl Keep Mascara Base WP is a waterproof base that can also be worn alone, and Strong Curl Keeper WP goes over mascara to lock the curl. For shades, how to use and remove them and full ingredients, see our Kiss Me mascara base guide.

How to Apply Kiss Me Mascara

Curl your lashes with a lash curler first, and stir the formula with the brush so it is well loaded. Then follow Heroine Make’s instructions for each type:

• Long & Curl and Volume & Curl Advanced Film: using the inside of the curve, wiggle the brush at the roots, then glide it to the tips without moving it.
• Long UP Mascara Super WP N: wiggle at the roots, then stroke straight out to the tips.
• Volume UP Mascara Super WP N: use the side of the brush and stroke straight from root to tip without wiggling.
• Lash Hype: wiggle at the roots and comb straight through to the tips; once dry, you can use a heated lash curler for more curl.
• Bases: let the base dry before applying mascara on top. See our Kiss Me mascara base guide.
• Lash serum: if you use Kiss Me Eyelash Serum EX in the morning, let it dry completely before curling and applying mascara. See our Kiss Me eyelash serum guide.

How to Remove Kiss Me Mascara

To remove Heroine Make Advanced Film mascara, soften it with warm water (about 38°C) and then wash with your usual face wash; Heroine Make says you can also use a cleanser before the face wash. It says milk and gel cleansers can make it harder to remove. For the Super WP mascaras and Strong Curl Keeper WP, use Heroine Make Speedy Mascara Remover (スピーディーマスカラリムーバー, ¥924, 6.6 mL) or an oil cleanser. Heroine Make says its light blue and pink bottles contain the same product; see our Kiss Me mascara remover guide for how to use it and its full ingredients. For step-by-step removal, see our Kiss Me film mascara guide.

Where to Buy Kiss Me Mascara From Japan

kachicollect is the simplest way to get Kiss Me mascara from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the product you want isn’t in our catalog, search Japanese stores or marketplaces for its Japanese name, for example キスミー ヒロインメイク ロング＆カールマスカラ アドバンストフィルム, キスミー ヒロインメイク ロングUPマスカラ スーパーWP N or キスミー ヒロインメイク スピーディーマスカラリムーバー. Paste the product URL into kachishop to get an instant quote with duties included and no request fee. This works for limited colours too, as long as they are listed on a Japanese store or marketplace.

On marketplaces such as eBay, check the full product name, as the Advanced Film and Super WP versions look similar but are removed differently, and the Super WP mascaras were renewed as “N” versions. Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

Discover more from the brand in our Kiss Me Heroine Make guide.

FAQ

Is Kiss Me mascara the same as Heroine Make?

Yes. Heroine Make (ヒロインメイク) is part of ISEHAN’s KISSME range, and ISEHAN’s official online store lists the products as キスミー ヒロインメイク, which is why they are often called Kiss Me mascara.

Is Kiss Me mascara waterproof?

Long UP Mascara Super WP N, Volume UP Mascara Super WP N and Lash Hype are super waterproof. The Advanced Film mascaras resist water and sebum but are designed to come off with warm water and face wash.

Which Kiss Me mascara is best?

It depends on the look: Long & Curl Mascara Advanced Film or Long UP Mascara Super WP N for length, Volume & Curl Mascara Advanced Film or Volume UP Mascara Super WP N for volume, Micro Mascara Advanced Film for short lashes, Real Lash Mascara Advanced Film for a natural look, and Lash Hype for maximum lift.

Why won’t my Kiss Me mascara come off with warm water?

Check the tube: only Advanced Film mascaras are designed to come off with warm water (about 38°C) and face wash. Super WP mascaras and Lash Hype need Speedy Mascara Remover or an oil cleanser, and Heroine Make says milk and gel cleansers can make Advanced Film harder to remove.

Does Kiss Me mascara come in brown?

Yes. Long & Curl, Volume & Curl and Micro Mascara Advanced Film and Long UP Mascara Super WP N come in 02 Brown, Real Lash Mascara Advanced Film in 02 Dark Brown, Lash Hype in 02 Brown Black and Curl Keep Mascara Base WP in 02 Clear Brown.

Can I use a heated lash curler with Kiss Me mascara?

Heroine Make says this for Lash Hype: it contains a heat-setting curl ingredient, so you can use a heated lash curler once the mascara has dried.

Can I buy Kiss Me mascara outside Japan?

Yes. You can order Heroine Make from Japan through kachicollect, from our catalog or with a purchase request for any product listed on a Japanese store or marketplace, with worldwide shipping.

Conclusion: Which Kiss Me Mascara Is Right for You?

Choose an Advanced Film mascara if you want smudge resistance with easy warm-water removal: Long & Curl for length, Volume & Curl for volume, Micro for short lashes and Real Lash for a natural look. Choose Long UP or Volume UP Mascara Super WP N, or Lash Hype, for the strongest waterproof wear, and keep Speedy Mascara Remover on hand. For other Japanese mascaras, see our KATE mascara guide and CANMAKE mascara guide. To complete the look, see our Kiss Me eyeliner guide and Kiss Me eyebrow guide.

Buying from kachicollect gets you Kiss Me mascara shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.