Kiss Me Mascara Base: Heroine Make Primer, Curl Keep vs WP

Kiss Me mascara base is Heroine Make’s mascara primer: ISEHAN’s KISSME line sells two in Japan, Curl Keep Mascara Base (カールキープ マスカラベース) and the waterproof Curl Keep Mascara Base WP (カールキープ マスカラベースWP), each ¥1,100. Curl Keep Mascara Base holds the curl and adds fibres for length under your mascara and washes off with warm water and face wash; the waterproof Base WP resists tears, sweat, sebum and humidity and dries semi-transparent, so it can also be worn alone. This guide compares them, explains how to use and remove them, and lists their full ingredients, based on Heroine Make’s official pages.

What you’ll learn in this article:

• The difference between Kiss Me Curl Keep Mascara Base and Base WP
• Their shades and prices in Japan
• How to apply a Kiss Me mascara base, and when to use the Strong Curl Keeper WP top coat instead
• How to remove each one
• Their full ingredient lists and how to buy them from Japan

Which Kiss Me Mascara Base Should You Choose?

Choose Curl Keep Mascara Base if you want a curl-holding, lengthening primer that washes off with warm water and face wash; choose Curl Keep Mascara Base WP if you need waterproof hold in humidity or want to wear it on its own for natural, glossy lashes. In short: Curl Keep Mascara Base suits you if your curl drops during the day and you want easy warm-water removal; Base WP suits you if you wear a mask or your curl drops in humidity, or if you want natural, glossy lashes without mascara.

From Heroine Make’s official Japanese site, ISEHAN’s official online store and ISEHAN’s US site (as of October 2026). Prices are manufacturer’s suggested retail prices in Japan. Shade names follow ISEHAN’s US site where listed (Blue Gray; 50 Fleur Violet appears there as 50 Lavender); 50 Fleur Violet and 51 Pink Blossom are our renderings of the Japanese names.

Kiss Me Curl Keep Mascara Base

Kiss Me Curl Keep Mascara Base is a lash primer you apply after curling and before mascara. Heroine Make says its instant-locking ingredient and shape-memory polymer keep lashes lifted all day, and that four types of fibre cling to the lash tips to build a base for your mascara, aiming for 1.8 mm of extra length compared with bare lashes in its own testing (results vary). It has a slim curved brush that reaches the roots, contains camellia oil, royal jelly extract, argan oil and rosehip oil as lash-protecting ingredients, and washes off with warm water and face wash.

Japanese name	キスミー ヒロインメイク カールキープ マスカラベース
Price in Japan	¥1,100 (6 g)
Shades	Blue Gray, 50 Fleur Violet, 51 Pink Blossom
Brush	Slim, curved
Removal	Warm water + face wash (oil cleanser if a waterproof mascara is layered on top)

Each shade has a hint of colour that shows through your mascara: Blue Gray, 50 Fleur Violet (フルール バイオレット; named 50 Lavender on ISEHAN’s US site) and 51 Pink Blossom.

Blue Gray

A hidden blue for a refined, airy look.

50 Fleur Violet

A hidden purple for an alluring touch.

51 Pink Blossom

A hidden pink for a softly sweet touch.

Kiss Me Curl Keep Mascara Base WP

Kiss Me Curl Keep Mascara Base WP is the waterproof version. Heroine Make says its triple curl-locking ingredients and curl-keeping ingredient (trimethylsiloxysilicate) fix the curl as you apply it and hold it until you remove it, recommending it for humid conditions such as wearing a mask. Its durable formula resists tears, sweat, sebum and humidity to prevent smudging and panda eyes. Because it dries semi-transparent and doesn’t turn white, you can wear it alone for glossy, naturally curled lashes.

Japanese name	キスミー ヒロインメイク カールキープ マスカラベースWP
Price in Japan	¥1,100 (4.5 g)
Shades	01 Clear Black, 02 Clear Brown
Brush	Separating slim brush, curved to the eye
Removal	Eye makeup remover

01 Clear Black

A semi-transparent black that doesn’t leave white residue.

02 Clear Brown

A semi-transparent brown that doesn’t leave white residue.

How to Use a Kiss Me Mascara Base

To use a Kiss Me mascara base, curl your lashes first, apply the base from root to tip, let it dry, then apply your mascara on top.

1. Curl. Curl your lashes with a lash curler.
2. Apply the base. Using the inside of the curved brush, sweep the base from the roots to the tips, lifting the lashes as you go.
3. Let it dry. Wait for the base to dry before adding mascara; Heroine Make says this helps prevent clumps.
4. Add mascara. Apply your usual mascara on top, or wear Curl Keep Mascara Base WP alone.

If the brush picks up less formula, lightly stir the formula on the inside wall of the tube with the brush. To keep the whole look removable with warm water, pair Curl Keep Mascara Base with one of Kiss Me’s warm-water-removable mascaras; see our Kiss Me film mascara guide.

Base or Top Coat: Kiss Me Strong Curl Keeper WP

Use a base if you want to hold the curl from under your mascara, or Strong Curl Keeper WP if you want to seal it on top: Strong Curl Keeper WP (ストロング カールキーパー WP, ¥1,320, 4 g) goes over dry mascara instead of underneath. Heroine Make calls it a mascara fixer that locks the curl with a thin coating and boosts your mascara’s staying power, with a super waterproof formula that resists tears, sweat, sebum and humidity. It comes in 01 Clear and 02 Clear Black; Heroine Make says 02 Clear Black can also be worn on its own, and that 01 Clear can turn white if you apply too much. Remove it with Heroine Make Speedy Mascara Remover or an oil cleanser.

How to Remove a Kiss Me Mascara Base

Remove Curl Keep Mascara Base by softening it with warm water (about 38°C, per ISEHAN’s US site) and washing with face wash; if you layered a waterproof mascara on top, use an oil cleanser. Heroine Make recommends an eye makeup remover for Curl Keep Mascara Base WP, and Speedy Mascara Remover or an oil cleanser for Strong Curl Keeper WP. See our Kiss Me mascara remover guide.

Kiss Me Mascara Base Ingredients

Both bases use a volatile solvent, film formers, waxes and talc, plus lash-protecting oils and royal jelly extract; Curl Keep Mascara Base also contains nylon-66 fibres for length, and Base WP adds sweet almond oil and ginseng root extract.

Curl Keep Mascara Base (Blue Gray)

Key ingredient / Worth checking if your skin is sensitive

Curl Keep Mascara Base WP (01 Clear Black)

Full ingredient lists from Heroine Make’s official Japanese site (as of October 2026), in the order listed; English names follow ISEHAN’s US ingredient lists, and roles are general cosmetic functions. Other shades have slightly different colourants. Ingredients may change; check the list printed on the package.

Where to Buy Kiss Me Mascara Base

kachicollect is the simplest way to get a Kiss Me mascara base from Japan. Our catalog has no proxy fees, and duties are shown in your total before you pay, so nothing extra is charged on delivery. Orders ship worldwide with tracking and usually arrive in about 7 to 14 days.

If the one you want isn’t in our catalog, search Japanese stores or marketplaces for the Heroine Make mascara base by its Japanese name, キスミー ヒロインメイク カールキープ マスカラベース or キスミー ヒロインメイク カールキープ マスカラベースWP, then paste the product URL into kachishop to get an instant quote with duties included and no request fee.

On marketplaces such as eBay, check whether the listing says “WP”, as the waterproof base and the warm-water-removable base have different removal methods; the shade names also tell them apart (Blue Gray, 50 and 51 for Curl Keep Mascara Base, Clear Black and Clear Brown for Base WP). Proxy services that buy from Japanese stores on your behalf are another option, but the service fee they advertise is only the starting point, and various other charges are added on top by the time you check out. kachicollect’s purchase request does the same job with no proxy or request fees, and duties are shown before checkout.

Discover more from the brand in our Kiss Me Heroine Make guide.

FAQ

What is the difference between Kiss Me Curl Keep Mascara Base and Base WP?

Curl Keep Mascara Base adds fibres for length, goes under mascara and washes off with warm water and face wash. Base WP is waterproof against tears, sweat, sebum and humidity, dries semi-transparent so it can be worn alone, and comes off with an eye makeup remover.

Is Kiss Me mascara base the same as a mascara primer?

Yes. A mascara base, also called a lash or mascara primer, goes on after curling and before mascara. Heroine Make’s two bases hold the curl, and Curl Keep Mascara Base also adds fibres for length. For face primers, see our Kiss Me primer guide.

Does Kiss Me mascara base come off with warm water?

Curl Keep Mascara Base does: soften it with warm water and wash with face wash. Heroine Make recommends an eye makeup remover for Curl Keep Mascara Base WP.

Can I use Kiss Me mascara base with any mascara?

Heroine Make says to layer your usual mascara on top once the base is dry; if that mascara is waterproof, remove Curl Keep Mascara Base with an oil cleanser.

Can I wear Kiss Me mascara base alone?

Curl Keep Mascara Base WP can be worn alone, because it dries semi-transparent rather than white. Curl Keep Mascara Base is designed to go under mascara.

Is Kiss Me mascara base waterproof?

Curl Keep Mascara Base WP is waterproof against tears, sweat, sebum and humidity. Curl Keep Mascara Base is designed to wash off with warm water and face wash.

Does Kiss Me mascara base make lashes longer?

Curl Keep Mascara Base contains four types of fibre, and Heroine Make says it aims for 1.8 mm of extra length compared with bare lashes in its own testing (results vary).

Why is Kiss Me mascara base blue?

Blue Gray is a tinted shade: Heroine Make describes it as a hidden blue that gives a refined, airy look through your mascara. If you don’t want a tint, Curl Keep Mascara Base WP comes in semi-transparent 01 Clear Black and 02 Clear Brown.

Should I use a mascara base or Strong Curl Keeper WP?

A base goes under mascara to hold the curl from the start; Strong Curl Keeper WP goes over mascara to lock the curl and make it last longer. You can use either, depending on whether you want to prime or seal your mascara.

Can I buy Kiss Me mascara base outside Japan?

Yes. You can order it from Japan through kachicollect, from our catalog or with a purchase request for any listing on a Japanese store or marketplace, with worldwide shipping.

Conclusion: Which Kiss Me Mascara Base Is Right for You?

Choose Kiss Me Curl Keep Mascara Base for a lengthening, curl-holding primer that washes off with warm water and face wash, or Curl Keep Mascara Base WP for waterproof hold in humidity and a natural look on its own. If you would rather seal your mascara than prime it, use Strong Curl Keeper WP on top. Pair your base with a mascara from our Kiss Me mascara guide, such as Long UP Mascara Super WP N. For other Japanese mascara bases, see our KATE mascara guide and CANMAKE mascara guide.

Buying from kachicollect gets you Kiss Me mascara shipped directly from Japan, with no proxy fees and duties shown before you pay. If the product you want isn’t in our catalog, paste its URL from any Japanese store or marketplace for an instant quote with no request fee.